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Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. Many different vendors provide web analytics software and services.

Results 1 - 25 of 70 matches Sort Results By : Published Date | Title | Company name
10 Really Good Reasons to use Predictive Analytics
By : SPSS, Inc. Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.
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SPSS, Inc.
5 Secrets to Increase Website Traffic
By : VisiStat Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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VisiStat
5 Steps to Double Your Web Marketing Value
By : Pardot Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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Pardot
5 Steps to Effective Web Measurement
By : Omniture Published Date: Jun 27, 2007
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
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Omniture
8 Great Tips for Smart Media Measurement in today's economy
By : VMS Published Date: Jul 31, 2009
If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.
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VMS
Accelerating Online Business Insights
By : Quantivo Corporation Published Date: Jul 13, 2009
Simple web traffic volume and conversion metrics are no longer good enough.  You need to know what visitors are doing on your website and how to react NOW. Learn how you can find monetizable insights in your web analytics data and how you can make data-driven decisions that quickly impact revenue, traffic, and stickiness.  Understand why your current analytics system isn’t suited to online data analysis, why time is your enemy like never before, and why “train-of-though” analysis is critical to your online business success.
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Quantivo Corporation
Actionable Web Analytics Advice
By : Yesmail Published Date: May 13, 2008
Using Web Analytics data to trigger email messages can produce amazing results.  Find out why marketers should be jumping on this opportunity.
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Yesmail
Analytics Tips: Wrong Keywords May Be Hazardous To Your Health
By : Engine Ready Published Date: Jun 08, 2007
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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Engine Ready
Application Brief: Localize Your Advertising and Web Content
By : Quova Published Date: Oct 27, 2008
Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
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Quova
Automate Management of the Marketing Shared Services without Increasing Staff
By : Unica Corporation Published Date: May 21, 2009
CSC is a multi-billion dollar company with over 90,000 employees in over 80 countries. Get an overview of how CSC Financial has produced 40% more deliverables without increasing staff, expedites the sharing of status reports, and automates management of the marketing shared services.
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Unica Corporation
Automate Marketing Processes to Manage Projects More Efficiently
By : Unica Corporation Published Date: May 21, 2009
Eat'n Park began as a single drive-in restaurant over 50 years ago and has grown into a chain with over 75 locations and 8,000 employees. Read about how they enabled a single marketer to manage thousands of open tasks and hundreds of projects at the same time.
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Unica Corporation
B2B Online Marketing Guide: 5 Critical Steps
By : Omniture Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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Omniture
B2B Retailer ID's McAfee SECURE Service as Path to Higher Sales
By : McAfee, Inc. Published Date: Jun 08, 2009
Learn how ID Card Group increased sales and conversions with McAfee SECURE ™ service. Download today!
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McAfee, Inc.
Best Practices for Conversion: The New Engagement Funnel in 7 Steps
By : Omniture Published Date: Jun 27, 2007
In general, most organizations spend more time and money promoting their websites through acquisition channels such as search or affiliate marketing than they do optimizing existing conversion rates. Download this paper now to discover 7 steps to increase conversion engagement.
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Omniture
Best Practices for Measuring the Website Contribution to Multi-channel Purchase Behavior
By : ForeSee Results Published Date: Feb 05, 2007
To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
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ForeSee Results
Beyond Opens & Clicks: 5 email metrics to boost results and prove your worth
By : SilverPop Engage Published Date: May 19, 2009
While email marketing is clearly effective, marketers are being called upon to do a better job of engaging recipients, communicating with them and learning what messages they actually look forward to receiving. And a key step in this process is to take measure of your customers and prospects. Learn more today!
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SilverPop Engage
Block online fraudsters & identity thieves-by letting their own PCs snitch on them
By : ThreatMetrix Published Date: Jan 21, 2009
This white paper highlights a surprising new approach to fraud prevention: remotely recognizing a fraudster’s PC (or other device). Even with identity (password/credit card) theft, the device stays the same!
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ThreatMetrix
Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot
By : Engine Ready Published Date: Jun 05, 2007
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
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Engine Ready
Change your mind about B2B direct marketing to change results
By : Godfrey Published Date: Oct 24, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
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Godfrey
ConocoPhillips: Electronic News You Can Use
By : Zmags, Corp. Published Date: Apr 27, 2009
ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
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Zmags, Corp.
Container & Packaging Supply Wraps Up Higher Sales with McAfee SECURE Service
By : McAfee, Inc. Published Date: Jun 08, 2009
Learn how displaying McAfee SECURE™  trustmark showed positive results for Container & Packaging Supply, Inc. Learn more today!
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McAfee, Inc.
Create Relevant Campaigns Using Behavioral Analytics
By : Bronto Published Date: Jun 30, 2008
As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
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Bronto
Data Collection Strategies for Lifecycle Messaging
By : BlueHornet Published Date: Jun 11, 2008
The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
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BlueHornet
Differentiation: Why it’s so hard to do it well
By : Godfrey Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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Godfrey
Do You Need Integrated Marketing?
By : SAP America, Inc. Published Date: Aug 21, 2009
Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.
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SAP America, Inc.
 
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