 |
|
Results 1 - 25 of 33 matches |
Sort Results By : Published Date | Title | Company name |
|
|
"Show Me the Money" - Defending your Budget through Better Lead Management - a Neolane white paper |
|
|
This paper describes how second-generation lead management solutions — or "lead management optimization" solutions — enable organizations to link demand generation, lead management and measurement in order to easily segment audiences to improve relevance and conversion rates, automate programs dynamically using a myriad of triggers and/or profile data, improve scoring accuracy to increase lead quality, objectively measure marketing ROI and justify budgets and drive revenue growth.
Download Now
|
 |
|
|
|
|
|
A Guide to Effective Email Acquisition |
|
|
This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
Download Now
|
 |
|
|
|
A Marketing Operations Maturity Model |
| By : Aprimo |
Published Date: Sep 09, 2008 |
|
Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver and ultimately execute their marketing activities.
Download Now
|
 |
|
|
|
Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses |
|
|
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
Download Now
|
|
|
|
|
Assembling a Quality Email Marketing Team |
|
|
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
Download Now
|
 |
|
|
|
Automated Lead Management Helps The Hager Group Drive $42 Million in Incremental Revenue |
|
|
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide. Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior. This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
Download Now
|
|
|
|
|
AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates |
|
|
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased. By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
Download Now
|
|
|
|
|
Beyond B2B - A New View of the Institutional Market |
| By : MCH |
Published Date: Jan 01, 2007 |
|
Not all B2B customers are businesses. There is a parallel world of non-businesses among your customers that you may not be fully aware of. Beyond B2B lies the Business-to-Institution (B2i) market, a sector that includes over 2 million institutions, spending $4.1 trillion annually.
Download Now
|
 |
|
|
|
Creating a Multi-Channel Strategy: Increase Your Email Performance by Integrating Other Channels |
| By : Bronto |
Published Date: Sep 17, 2007 |
|
Improving your performance of email marketing often involves incorporating other online and offline marketing strategies to achieve overall success. As customers become more savvy shoppers, so does the need for companies to communicate in a personalized, relevant and coordinated manner. The most successful campaigns target your customers across multiple channels while following the customer throughout the customer management life cycle.
Download Now
|
 |
|
|
|
Creating Great Subscriber Experiences: Are Marketers Relationship Worthy? |
|
|
Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.
Download Now
|
 |
|
|
|
Do You Need Integrated Marketing? |
|
|
Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.
Download Now
|
 |
|
|
|
Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters |
| By : Listrak |
Published Date: May 29, 2007 |
|
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
Download Now
|
 |
|
|
|
Email Marketing Companion |
| By : Bronto |
Published Date: Jul 27, 2007 |
|
Here's a companion that no email marketer should be without. From abandonment to win-back, included is over 100 common terms used by email marketers. Some terms may be very familiar, while others may be new to you. Maybe you've always wondered how SPAM got its name or what they really mean when they say "customer life cycle". Don't be caught without the answers any longer.
Download Now
|
|
|
|
|
|
|
|
|
|
|
EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile |
|
|
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
Download Now
|
|
|
|
|
Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper |
|
|
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
Download Now
|
|
|
|
|
Growing Your List Organically |
| By : Bronto |
Published Date: Jan 22, 2008 |
|
You've crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.
Download Now
|
|
|
|
|
Growing Your List with Email Append |
|
|
Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven’t considered it in the past, it’s time to take a look. Perceptions about email append and the methods for doing it have matured over the past few years, and it’s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.
Download Now
|
 |
|
|
|
|
|
How and Why To Switch Email Service Providers |
|
|
There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, "decision points," factors that make it worth your while to consider finding a new ESP.
Download Now
|
 |
|
|
|
Improving Data Quality with Real-Time Web Services |
|
|
Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them.
Download Now
|
|
|
|
|
Managing Your Online Brand Reputation |
|
|
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
Download Now
|
 |
|
|
| |
|
|
|
Results 1 - 25 of 33 matches |
Sort Results By : Published Date | Title | Company name |
RSS
