 |
|
Results 1 - 25 of 73 matches |
Sort Results By : Published Date | Title | Company name |
|
|
10 Free Tried and True Email Templates |
| By : Lyris |
Published Date: Oct 02, 2009 |
|
Is it time for you to try new email templates, but you just don't have the resources to develop them yourself?
Are you uncertain whether your designs are built to ensure delivery of your emails?
Whether you are marketing to consumers or businesses, Lyris has tried and true email templates to help you upgrade your efforts and get better results without delay.
Download Now
|
 |
|
|
|
15 Trade Secrets of Email Service Providers: What you need to know before choosing an ESP |
|
|
Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid sending SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.
Download Now
|
 |
|
|
|
4 Reasons You Need a B2B Specific Email Solution |
| By : Pardot |
Published Date: Apr 29, 2009 |
|
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
Download Now
|
 |
|
|
|
5 Strategies to Engage Users When Mail Clients Suppress Images |
|
|
The benefits of addressing the image suppression issue are significant. A recent controlled study by SubscriberMail demonstrated the response improvements gained by optimizing an email message to have impact even when images are not displayed. In this study, an email message that was not optimized for image suppression was sent to a test panel of approximately 50,000 subscribers. Simultaneously, a panel of similar makeup received a version of the same message optimized for non-graphical display. Compared to the non-optimized version, the optimized version saw an 87 percent increase in clicks.
Download Now
|
 |
|
|
|
A Five Phase Approach to Email Marketing |
|
|
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
Download Now
|
 |
|
|
|
A Guide to Effective Email Acquisition |
|
|
This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
Download Now
|
 |
|
|
|
|
|
AcquireVision: Fulfilling the Promise of Email Marketing |
|
|
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
Download Now
|
|
|
|
|
Assembling a Quality Email Marketing Team |
|
|
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
Download Now
|
 |
|
|
|
|
|
ConocoPhillips: Electronic News You Can Use |
|
|
ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
Download Now
|
 |
|
|
|
Conversions: The Only Real Way to Measure Success for Acquisition Email |
|
|
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Download Now
|
|
|
|
|
Creating an Email Marketing Plan |
| By : Bronto |
Published Date: Mar 10, 2009 |
|
Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
Download Now
|
 |
|
|
|
Creating Great Subscriber Experiences: Are Marketers Relationship Worthy? |
|
|
Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.
Download Now
|
 |
|
|
|
Don't Let Bad HTML Sabotage Your Email Campaigns |
| By : Lyris |
Published Date: Oct 02, 2009 |
|
In recent years many email marketers have avoided HTML emails fearing deliverability issues and lower response rates. But HTML emails only create problems when they are coded or designed the wrong way. HTML problems can easily be avoided with a little guidance. Here's a definitive guide that even the most experienced marketers will find essential for developing HTML emails that get desired results.
Download Now
|
|
|
|
|
E-Newsletters: Publishing = Marketing |
|
|
This presentation addresses the critical aspects that define a successful enewsletter: content, deliverability and rendering, and engagement. Learn how to improve all three with insight from the eNewsletter gurus at OgilvyOne.
Download Now
|
 |
|
|
|
Email Authentication: A Step by Step Guide |
|
|
Email authentication is important because it addresses one of the fundamental security problems inherent to email sending technology. By exploiting such weaknesses spammers, phishers and spoofers have been able to thrive. Authentication is integral to preventing phishing and other fraud while playing a key role in the emerging reputation and accreditation systems that will drive the future of email. As a legitimate business, authentication is not optional; rather it is essential to securing your brand and online reputation.
Download Now
|
|
|
|
|
|
|
Email Deliverability in the Age of Spam |
|
|
Nonprofit organizations of all sizes are facing considerable challenges as they reach out to their supporters using email. Learn how to overcome these challenges and connect with your customer with a minimum of filtering and blocking.
Download Now
|
 |
|
|
|
Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen |
|
|
This Silverpop white paper lays out the 16 Deliverability “Must Dos” that will give you measurable improvement in the number of messages delivered correctly to subscribers’ inboxes. You’ll also find an explanation of basic concepts, a resource section and links to more information at the Silverpop Web site and from other deliverability authorities.
Download Now
|
 |
|
|
|
Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters |
| By : Listrak |
Published Date: May 02, 2008 |
|
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
Download Now
|
 |
|
|
|
Email Marketing Goes Social |
|
|
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
Download Now
|
|
|
|
|
|
|
Email Marketing: Equipped to Handle Adversity |
|
|
Your email subscribers are likely feeling the economic crunch as much as—if not more than—your business. With that in mind, now is definitely the right time to keep your audience informed of any savings or promotional offers that are available. Even if business has been strong enough in the past that you were able to avoid offering special incentives, marketing in a time of economic uncertainty needs to be performed with an eye toward the future. Fostering customer loyalty now via special offers can pay dividends down the road when the economy rights itself.
Download Now
|
|
|
|
|
Email Newsletters: Implied Permission |
| By : Infacta |
Published Date: Jan 22, 2007 |
|
The lines of permission marketing are not as grey as many would suggest. It’s pretty clear cut. You either have someone’s permission to send them commerical email or you don’t. Listen to this podcast to learn more.
Download Now
|
 |
|
|
| |
|
|
|
Results 1 - 25 of 73 matches |
Sort Results By : Published Date | Title | Company name |
RSS
