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Behavioral targeting (BT) is an advertising methodology in which an advertiser’s creative is shown to users based on the sites they visit and/or what the user does on those sites. The network or publisher creates behavioral segments based on where the user has gone and/or what they have done on various web pages. |
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Ad Networks and How to Choose Them |
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This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
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Building Instant Networks to Grow Your Media Business |
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In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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Cloud Computing and Web Application Performance: The Risks of Adopting The Cloud |
| By : Gomez |
Published Date: Mar 03, 2010 |
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Any business considering cloud computing to support its customer-facing Web applications must
look beyond the cloud's cost savings and scalability and evaluate how cloud adoption will impact
the end-user experience. This whitepaper addresses the Web experience challenges companies
must address when adopting the cloud. It offers perspective and best practices to achieve world class Web performance and assist in the evaluation of cloud providers and development of cloud performance SLAs.
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Cost-Effectively Reaching the In-Market Auto Buyer |
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Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
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Exploiting Behavioral Analytics Throughout Internet Sites |
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Learn how you can get new website visitors, keep current traffic, and grow online ad and transaction revenues with behavioral analytics. Read case studies detailing how content and e‐commerce sites are leveraging behavioral analytics to drive monetization, and how behavioral analytics supercharges your web analytics data. Learn more today!
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