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Competitive Analysis - The assessment and analysis of the respective strengths and weaknesses of a business against its competitors - this might include their product, staff policy or marketing strategies. |
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Results 1 - 13 of 13 matches |
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Competing on Customer Intelligence: Building Competitive Advantage Based on the 3 I's of Marketing |
| By : SAS |
Published Date: Sep 25, 2008 |
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This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
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How Roxy's "style squad" helps keep their brand ahead of the game |
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Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes. Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
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How To Convert More Website Visitors To Leads With The HubSpot Software |
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In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
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How to Create A Sales & Marketing Love Affair Using HubSpot |
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It takes two to tango and like the best tango dancing duos Sales and Marketing teams require communication, coordination and compatibility to get the best results for their business. Learn how you can use the HubSpot inbound marketing system to convert more traffic and prospects into leads for your sales team, and, how our closed loop lead management system and analytics can the provide marketing vital feedback from sales about the quality of leads, campaigns and traffic sources so sales and marketing can drive better results for your business.
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How Virgin Mobile USA Used an Online Community to Connect with the Ever Changing Consumer |
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When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
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Kodak Leveraged an Online Community: Forge Deeper Connections with Customers & Compete in New Market |
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Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
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Save time. Lower costs. Using Web conferences. |
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The economic crisis has ushered in stormy days. Sales have collapsed, production lines are idled, and employees are being laid off. There is no doubt about it: companies must find ways to save money.
Business travel is one area where they are cutting back. The November 2008 issue of the German business travel magazine DMM reported on a survey conducted by the National Business Travel Association in the United States. Three-quarters of travel managers who participated in the survey agreed that video and Web conferences are increasingly replacing business travel because of its potential to save money.
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Vodafone New Zealand Leverages Online Community to Capture Customer Voice & Make Informed Decisions |
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When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
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Results 1 - 13 of 13 matches |
Sort Results By : Published Date | Title | Company name |
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