Whitepapers - DMNews
Search the Library
 
Home >

Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Results 1 - 25 of 105 matches Sort Results By : Published Date | Title | Company name
B-to-B Branding through (and to) the channel
By : Godfrey Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
Download Now
Godfrey
10 Tips to Improving Your Search Marketing ROI: BtoB Search Guide
By : Business.com Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
Download Now
Business.com
12 SEO Campaign Killers
By : Fathom SEO. Published Date: Jan 28, 2008
Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
Download Now
Fathom SEO.
7 Advanced Steps to Effective Search Marketing
By : Omniture Published Date: Jun 27, 2007
If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.
Download Now
Omniture
9 Ways to Make Marketing Work Better in Challenging Times
By : GlobalSpec Published Date: Nov 21, 2008
Gain practical tips for making marketing work in a difficult business environment, helping to prevent a downward spiral of falling behind, gain market share from competitors who cut back, and position your company for a surge when conditions improve.
Download Now
GlobalSpec
A methodology for evaluating the effectiveness of your multi-step distribution channel strategy
By : Godfrey Published Date: Oct 24, 2008
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
Download Now
Godfrey
A New Form of Relationship Selling
By : Genius Inc Published Date: Dec 23, 2008
At times nothing can replace a face-to-face meeting.  Yet with Sales 2.0, a lot of selling can occur over the Web, over the phone and in the office which can make relationship selling much more efficient and measurable.  I, David Thompson, explain in the video.
Download Now
Genius Inc
Achieving Marketing Management Excellence
By : Unica Corporation Published Date: May 12, 2009
Today's marketers face numerous challenges when it comes to managing high pressure demands imposed by difficult economic times. High accountability, pressure to achieve positive ROI and increased workload become a given part of daily routine. This seminar series will provide you with unique viewpoints, real-world insights and best practices on solving these challenges and achieving marketing management excellence.
Download Now
Unica Corporation
An Action Plan for Improving Search Engine Ranking
By : LaGarde Published Date: Oct 09, 2008
In this webinar you will learn: The beginning steps to improve your search engine ranking, Examples of SEO tactics, The pitfalls to avoid in your search marketing efforts, Tips for selecting a SEO friendly eCommerce platform.
Download Now
LaGarde
Analyst Brief: Forrester Consulting: The Total Economic Impact of eStara Click to Call
By : Art Technology Group, Inc Published Date: Jan 22, 2009
Forrester examined multiple Click to Call deployments in order to quantify ROI, determine conversion rates and understand the impact on customer experience across channels.  Read the analyst perspective and see how eStara Click to Call can change your business.
Download Now
Art Technology Group, Inc
B-to-B Branding in a 2.0 World
By : Godfrey Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
Download Now
Godfrey
B-to-B Branding: Consumer Models Need Not Apply
By : Godfrey Published Date: Oct 02, 2008

Download Now
Godfrey
B-to-B Lead Generation Insights from MarketingSherpa
By : Marketo Published Date: Aug 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
Download Now
Marketo
B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers
By : Oneupweb Published Date: Jun 24, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
Download Now
Oneupweb
Boosting B2B Marketing Results with Online Video
By : BrightCove, Inc. Published Date: Mar 05, 2009
With the growth of online video, B2B marketers are using video as part of their inbound and outbound marketing strategies — from SEO to banner advertising — improving overall results and increasing returns from their marketing investments. Learn proven approaches and practical examples of the ways B2B Marketers can grown their business through the effective use of online video in both inbound and outbound marketing initiatives.
Download Now
BrightCove, Inc.
Boosting Natural Search Traffic Using Ratings and Reviews
By : Bazaarvoice Published Date: Jul 08, 2008
Driving traffic from natural search is increasingly competitive and expensive. Online market­ers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.
Download Now
Bazaarvoice
Brand Reputation Management: Protecting Your Brand in Search Engine Results
By : Web.com Published Date: Jul 24, 2009
Negative online comments and information ranking on Google about your brand, product, or service can turn off potential clients. Learn how to protect your brand and create a positive image in the mind of your customers when they do research on your company. Rehabilitate your online reputation and protect yourself against internet defamation, whether it comes from unsatisfied customers or malicious competitors.
Download Now
Web.com
Building B2B Brands with Search Marketing
By : Business.com Published Date: Jul 20, 2009
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
Download Now
Business.com
Building the Business Case for Operational Marketing
By : Alterian Inc Published Date: Dec 18, 2008
Operational Marketing applications enhance the marketing function ability to plan, budget, coordinate execution and measure the impact of marketing efforts. This white paper is designed to provide advice and guidance to marketing and IT professionals who are considering making the case for the purchase and deployment of Operational Marketing.
Download Now
Alterian Inc
Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot
By : Engine Ready Published Date: Jun 05, 2007
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
Download Now
Engine Ready
Change your mind about B2B direct marketing to change results
By : Godfrey Published Date: Oct 24, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
Download Now
Godfrey
Chinese Search Engine Engagement
By : Enquiro Research Published Date: Jan 14, 2008
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
Download Now
Enquiro Research
Contact Optimization for Direct Marketers Brief
By : Alterian Inc Published Date: Dec 18, 2008
Changes in customer behavior, contact saturation, and the emergence of new digital channels are forcing marketers to identify new ways to acquire, retain, and grow customers. Organizations that have embraced analytics to inform and evaluate campaigns, drive contact strategies, and ultimately enhance customer experiences have seen improvements in overall marketing effectiveness and ROI.
Download Now
Alterian Inc
Cooperative Marketing Best Practices 2008
By : Pitney Bowes Published Date: Dec 11, 2008
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
Download Now
Pitney Bowes
Coordinating Marketing and Sales Across the Entire Revenue Cycle
By : Marketo Published Date: Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
Download Now
Marketo
 
Results 1 - 25 of 105 matches Sort Results By : Published Date | Title | Company name
Home >

Search Marketing

<< Start < Previous 1 2 3 4 5 Next > End >>

More Search Marketing Topics
Keyword Research Tools, Bid Management, Search Engine Optimization, Pay Per Click Marketing, Link Development, Competitive Analysis, Search Engine / Directory Submission, Branding, Content Syndication, Content Development
SUBSCRIBE FORM
Receive an email alert whenever new research is added into:
Search Marketing
Enter your email below:

RELATED TOPICS
Bid Management
2 Documents
Content Development
15 Documents
Google
18 Documents
Instant Messaging Marketing
8 Documents
Keyword Research Tools
22 Documents
Lead Generation
89 Documents
Link Development
3 Documents
MSN / Live Search
3 Documents
PPC Ad Networks
19 Documents
Pay Per Click Marketing
34 Documents
Search Engine / Directory Submission
15 Documents
Search Engine Optimization
48 Documents
User-Centered Design
40 Documents
Website Hosting
2 Documents
Yahoo
9 Documents

Search the Library
White Papers powered by
   Search Marketing buyers guide
   Learn about White Paper Lead Generation opportunities

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions