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Chinese Search Engine Engagement
By : Enquiro Research Published Date: Jan 09, 2008
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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Enquiro Research
Real Time Information Delivery To Any Location Worldwide
By : Clickatell Published Date: May 20, 2008
To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.
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Clickatell
The CMO's Strategic Agenda Benchmark Report
By : IBM Corp. Published Date: Oct 17, 2006
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
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IBM Corp.
The First Step in a Successful Mobile Banking Strategy
By : Clickatell Published Date: Dec 19, 2007
This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.
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Clickatell
 
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