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Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.

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Analytics Tips: Wrong Keywords May Be Hazardous To Your Health

By : Engine Ready

Published Date: Jun 07, 2007

Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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How to Boost Your Earnings Per Click - A Special Report for Publishers and Ad Networks

By : Click Forensics

Published Date: Nov 30, 2007

The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
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SEO vs. PPC - The Final Round

By : Engine Ready

Published Date: Feb 12, 2008

As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.
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Why Paid Search Campaigns Often Fall Short of their Volume Targets

By : Marin Software

Published Date: Jun 23, 2008

One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
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