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Conversion Testing is the science and art of enhancing a visitor's online experience with an advertiser's offering when they visit a web site or see an online ad - with the goal of transforming the visitor into a customer. It compares historical conversion rates with adjustments made to a website to increase the conversion rate.
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Results 1 - 8 of 8 matches |
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Customer Acquisition Self-Audit Guide |
| By : Lyris |
Published Date: Aug 27, 2008 |
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How can you acquire new customers when people are spending less in today’s slow economy? Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results. A step-by-step self-audit of your current customer acquisition programs can help get the sales you need. Download the free customer acquisition self-audit guide now.
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Buying and Using Marketing Automation Systems |
| By : Marketo |
Published Date: Aug 25, 2008 |
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Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more. Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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Conversions: The Only Real Way to Measure Success for Acquisition Email |
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This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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Do You Need Integrated Marketing? |
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Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.
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How to Acquire Satisfied and Loyal Online Customers |
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This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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B2B Online Marketing Guide: 5 Critical Steps |
| By : Omniture |
Published Date: Oct 20, 2006 |
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Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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Left and Right Brain Marketing |
| By : [x+1] |
Published Date: May 01, 2006 |
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Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
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![[x+1]](http://www.emarketingpapers.com/images/userlogo/39_logo_xplus_main.gif) |
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Behavioral Targeting: Manifestation of Accountability |
| By : [x+1] |
Published Date: May 01, 2006 |
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Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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Results 1 - 8 of 8 matches |
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