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Your Reputation Holds the Key to Deliverability
By : WhatCounts Published Date: Oct 26, 2009
Twenty percent of legitimate email never reaches the inbox. Blame the ISPs' ongoing fight against spam-and then, look in the mirror. Today, your sending practices play the major role in determining whether or not your email makes it to the inbox.
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WhatCounts
Increasing Revenues by Optimizing Emailing Practices with Online Buyers
By : WhatCounts Published Date: Oct 26, 2009
Once a customer has bought something from you, they are more likely to buy again. This is just as true for online marketing as for bricks-and-mortar retailing. It's worth considerable effort to keep these recent customers happy. Not only do you want them to buy again, you want them to be pleased enough to spread the word about their great experiences and become brand ambassadors.
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WhatCounts
Creating Great Subscriber Experiences: Are Marketers Relationship Worthy?
By : WhatCounts Published Date: Oct 26, 2009
Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.
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WhatCounts
Email Automation: Do More With Less-A Knowledge Marketing Whitepaper
By : Knowledge Marketing Published Date: Oct 22, 2009
Automated email marketing programs lighten the load on today's marketers and ensure communication with prospects at the precise moment, with a targeted message. Knowledge Marketing offers their guide to creating one-to-one messaging with relevant and timely content that is fully automated. Learn more today!
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Knowledge Marketing
Salesforce CRM Mobile Implementation Guide
By : Salesforce.com Published Date: Oct 22, 2009
This 34 page guide readies you for a Salesforce Mobile rollout. Salesforce Mobile helps your mobile teams succeed by keeping them in touch with the latest data, whenever and wherever they need it, directly from mobile devices. With Salesforce Mobile, field professionals are prompted to log information directly in Salesforce or AppExchange apps immediately after important customer calls, emails, and appointments, so critical information is logged in near real time.
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Salesforce.com
13 Reasons Sales Reps Love Salesforce CRM
By : Salesforce.com Published Date: Oct 22, 2009
Regular usage of Salesforce CRM is important to driving full adoption. To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.
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Salesforce.com
Seven Domains of Successful SaaS Enterprise Deployments
By : Salesforce.com Published Date: Oct 22, 2009
This paper summarizes the key ingredients for a successful on-demand implementation. Find out how you can benefit from the knowledge gained by the Salesforce.com Global Services organization, as outlined in the seven domains described in this paper.
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Salesforce.com
The 7 Keys to Mobile CRM Success
By : Salesforce.com Published Date: Oct 22, 2009
Mobile access to Salesforce CRM is one of the easiest ways to get the most from your Salesforce CRM investment. To get started right, follow the tips in this document. It's an approach that's yielded great results for hundreds of customers.
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Salesforce.com
The CRM Champion's Guide to Adoption
By : Salesforce.com Published Date: Oct 22, 2009
How a CRM project is planned, implemented, and promoted is crucial when it comes to adoption. In this whitepaper you'll learn how to avoid some common pitfalls that often hinder adoption, such as lack of executive endorsement, IT constraints, structural inflexibility and more. Prepare for the pitfalls before implementation and your return on CRM investment will soar.
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Salesforce.com
Executives in a Career Transition- A Resource to Finding a Business Franchise
By : MatchPoint Published Date: Oct 20, 2009
Executives use MatchPoint because they want to transition from the workforce into business ownership. MatchPoint Network offers it's complimentary services of providing expert guidance through the process of finding the right franchise business for you. Owning their own business allows executives to make their own choices and stay in control of their own future.
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MatchPoint
Is Your Web site Killing Customer Confidence? How to Inspire Trust in Your Web site
By : TRUSTe Published Date: Oct 01, 2009
Your Web site's privacy policy can be a key factor in a customer's decision to do business with you, and it is vital to ensuring you don't run afoul of your online legal and regulatory responsibilities. Need more reasons? Read on.
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TRUSTe
How to Reduce Shopping Cart Abandonment
By : TRUSTe Published Date: Sep 16, 2009
Download this TRUSTe whitepaper to learn more about: Why shoppers abandon the checkout process; The pitfalls to ignoring this problem; Easy ways to create an attractive website for great customer relationship
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TRUSTe
Return Conversions; How one Metric can change your Entire Company's Culture
By : Fetchback Published Date: Aug 28, 2009
Do you know what your Return Conversion Rate is? Do you even know what that metric measures? FetchBack brings you an insightful White Paper to educate you about this often overlooked metric, and how this one metric can change your entire company's culture and future.
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Fetchback
How Sales Go Up When You Stop Selling
By : GoldMail Published Date: Aug 27, 2009
There are three key challenges every sales organization needs to overcome. . People resist being sold to . They hide from you behind voice mail and email . No personal connection can be established This paper will review all three challenges and provide key case studies for how real world sales teams overcame this resistance to increase revenue without chasing buyers.
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GoldMail
Search Ads + Banner Ads: A Powerful One-Two Punch
By : AdReady Published Date: Aug 27, 2009
This white paper summarizes recent studies that demonstrate the value of online display advertising, and how search and display advertising used together can drive sales more effectively than either channel by itself.
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AdReady
How to Use Facebook for Business
By : HubSpot, Inc. Published Date: Aug 26, 2009
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers - even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
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HubSpot, Inc.
8 Great Tips for Smart Media Measurement in today's economy
By : VMS Published Date: Jul 31, 2009
If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.
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VMS
Newfound impact of PR on advertising
By : VMS Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
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VMS
Prevent Identity Theft from Affecting Your Bottom Line by Utilizing Identity Verification.
By : Electronic Verification Systems. Published Date: Jul 20, 2009
Identity Theft is and has been a clear and present danger for consumers and businesses alike. Read this paper to learn how you can prevent identity theft through Identity Verification and how to protect your online business.
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Electronic Verification Systems.
Accelerating Online Business Insights
By : Quantivo Corporation Published Date: Jul 13, 2009
Simple web traffic volume and conversion metrics are no longer good enough.  You need to know what visitors are doing on your website and how to react NOW. Learn how you can find monetizable insights in your web analytics data and how you can make data-driven decisions that quickly impact revenue, traffic, and stickiness.  Understand why your current analytics system isn’t suited to online data analysis, why time is your enemy like never before, and why “train-of-though” analysis is critical to your online business success.
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Quantivo Corporation
5 Essential Factors Business Owners Must Understand Before Choosing a Payment Processing Provider
By : Total Merchant Services Published Date: Jul 02, 2009
Accepting credit cards at your business, whether online or at your physical location, can be a challenging task.  The Credit Card Processing Industry is highly fragmented, with many companies offering conflicting or a confusing range of services.  This fact filled paper will provide you with a framework to make an informed decision for your payment system including; Equipment Costs, Rates, Types of Processing and Terms of the Agreement.
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Total Merchant Services
Considering CRM solutions? First understand CRM best practices
By : Sage SalesLogix Published Date: May 28, 2009
Before committing to a CRM purchase and implementation, it's good to know the experience of those who have already "been there, done that." It can save time and prevent costly missteps.
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Sage SalesLogix
Yankee Group Whitepaper Sponsored by McAfee- The Truth About Trust Marks
By : McAfee, Inc. Published Date: May 21, 2009
In this white paper written by Yankee Group and sponsored by McAfee, learn why daily vulnerability scanning is the kind of tough , no-nonsense measure that your consumers may be looking for before they can open up their wallets.
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McAfee, Inc.
The Saas Advantage for Producing Product Catalogs
By : Catapult. Published Date: Apr 23, 2009
As a software provider for a product information management solution, we were experiencing a myriad of problems supporting and servicing our on premise application – too many versions to maintain, test, install and upgrade. It was becoming increasingly difficult to support our existing customers, let alone sell to new customers.  The following information is a compilation of our research.
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Catapult.
How to maximize conversions for digital campaigns at minimal cost
By : Eyeblaster, Inc. Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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Eyeblaster, Inc.
 
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