Whitepapers - DMNews

Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

Search the Library

Home > Website Development > User-Centered Design


User-Centered Design (UCD) is a design philosophy and a process in which the needs, wants, and limitations of the end user of an interface or document are given extensive attention at each stage of the design process. User-centered design can be characterized as a multi-stage problem solving process that not only requires designers to analyze and foresee how users are likely to use an interface, but to test the validity of their assumptions with regards to user behaviour in real world tests with actual users. Such testing is necessary as it is often very difficult for the designers of an interface to understand intuitively what a first-time user of their design experiences, and what each user's learning curve may look like.

Results 1 - 6 of 6 matches

Sort Results By : Published Date | Title | Company name

10 Reasons Why Satisfaction Surveys Don't Fail

By : iPerceptions

Published Date: Oct 05, 2007

A response to Chapter 5 (Why Satisfaction Surveys Fail), of Fred Reicheld's "The Ultimate Question", this white paper clearly illustrates the importance of tuning into the voice of the customer.
Download Now

How to Acquire Satisfied and Loyal Online Customers

By : ForeSee Results

Published Date: Jun 18, 2007

This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Download Now

eCommerce 3.0: How eCommerce Becomes a Uniquely Great Experience

By : Scene7

Published Date: Jan 10, 2007

This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
Download Now

Overcoming Three Challenges Facing the Direct Marketer

By : Offermatica

Published Date: Oct 11, 2006

B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.

Download Now

Left and Right Brain Marketing

By : [x+1]

Published Date: May 01, 2006

Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
Download Now

Behavioral Targeting: Manifestation of Accountability

By : [x+1]

Published Date: May 01, 2006

Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
Download Now