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Making the Leap from Supplier to Strategic Business Partner
By : Archway Published Date: Nov 21, 2008
In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
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Archway
Transforming Marketing Departments into Marketing Powerhouses
By : Archway Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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Archway
Six Best Practices for Optimizing Your Landing Pages
By : SiteSpect Published Date: Nov 11, 2008
Landing pages serve as a bridge between the marketing message that bring visitors to your website and the site functionality that enables those visitors to take action, such as making a purchase or submitting a lead. What can you do to optimize your landing pages and maximize conversion rates? In this information brief, you’ll learn six best practices to optimize your landing pages and maximize precious marketing dollars.
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SiteSpect
Industrial Marketing Decision Maker Kit
By : GlobalSpec Published Date: Oct 13, 2008
Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales.

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GlobalSpec
Trends in Industrial Marketing 2008
By : GlobalSpec Published Date: Sep 18, 2008
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.
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GlobalSpec
Lead Generation & Marketing Automation: Step-by-Step Guide with Practical Templates & Tools
By : Demand Metric Published Date: Aug 21, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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Demand Metric
The Business Case for a Web Content Management System
By : CrownPeak Published Date: Aug 19, 2008
So you’ve come to the point, as it is with many organizations, where you realize you have a problem managing content on your various Web properties. Whether this is being able to quickly and easily create, edit and publish content without the involvement of technical resources or simply building landing pages for your online marketing initiatives, investing in a Content Management System (CMS) reduces costs and helps overcome potential barriers to all your Web communications. A CMS can also simplify site maintenance, ensure usability and consistent corporate branding, accelerate ROI, and bring information overload under control.
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CrownPeak
Introduction to Multivariate Testing
By : SiteSpect Published Date: Aug 07, 2008
Covering everything from how to get started, defining site objectives, and errors to avoid, this information brief gives readers a quick, insightful education into the benefits of multivariate testing for website optimization.
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SiteSpect
7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts
By : LeapFrog Interactive Published Date: Jun 25, 2008
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
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LeapFrog Interactive
MGMA Connexion - Your Defining Source for Excellence in Medical Practice Management
By : MGMA Published Date: Jun 11, 2008
MGMA Connexion™ magazine is the medical group practice professional's power resource. Filled with insight from peers, advice from experts and timely information on a myriad of topics, MGMA Connexion™ ranks as the "must-read" magazine for more than 21,500 MGMA members. MGMA’s flagship publication is distributed ten times per year. This issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.
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MGMA
Going Global with Geolocation: Using Geolocation to Improve Navigation for Users Around the World
By : Quova Published Date: Jun 04, 2008
In this new white paper by John Yunker (Beyond Borders: Web Globalization Strategies), discover how to boost click-through and conversion rates by showing Web visitors localized content. Learn how to instantly identify Web visitors’ physical locations, automatically redirect them to relevant pages, and significantly reduce your home page abandonment rates. Also: 3 key questions to ask when considering a geolocation solution. Download your copy now.
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Quova
Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success
By : SiteSpect Published Date: May 21, 2008
If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. Download this white paper to find out how you can evaluate the effectiveness of your web site using these 3 tips.
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SiteSpect
5 Steps to Building an Online Customer Experience Competency
By : Tealeaf Published Date: May 09, 2008
While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience.  Tealeaf gives you insights via their new guide, "Building an Online Customer Experience Competency: Five Steps".
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Tealeaf
Innovative Online Customer Authentication-For Less
By : VeriSign, Inc. Published Date: May 06, 2008
The reality of today’s online environment is passwords are too easy to steal, guess or lose which leaves your customers vulnerable. Adding strong authentication to your Web applications can be a daunting task. VeriSign has developed five business strategies that address how to reduce the cost and complexity of deploying two-factor authentication.
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VeriSign, Inc.
Benefits of a SaaS E-Commerce Solution
By : LaGarde Published Date: Apr 24, 2008
Software as a service (SaaS) is an application delivery model where a software vendor develops a web-native software application and hosts and operates the application for use by its customers over the Internet. One of the biggest distinctions about this business model is that customers do not pay for owning the software itself but rather for using it.
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LaGarde
Growing Your Online Business-Finding A Better Way To Make Money
By : LaGarde Published Date: Apr 24, 2008
In this webinar you will learn: The value associated with SaaS model, Importance of PCI Compliance, How to establish an eCommerce plan including budget considerations, Case Study-Overview of TeaGschwendner, Things to look for and avoid when choosing an eCommerce partner, Understanding the LaGarde difference.
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LaGarde
Generate Revenue with Online Video Ads
By : BrightCove, Inc. Published Date: Apr 03, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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BrightCove, Inc.
Marketing Budgets: Determining the Right Amount
By : Clarity Quest Marketing Published Date: Mar 28, 2008
Since there are many ways to determine your marketing budget, it can be very overwhelming to choose which one is right for you. Even though most require a bit of trial and error, this article should help you narrow down your options. There is no one “correct” option to consider when setting your marketing budget, but here are a few methods that have worked for many companies.
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Clarity Quest Marketing
When Commanding the Stage Means Passing the Mic
By : NeighborhoodAmerica Published Date: Mar 26, 2008
Virtually all organizations are realizing the importance of customer engagement. But in order to benefit, we must subscribe to the idea that consumers really can add value to our organization. And sometimes, that means removing the notion that we are the experts in exchange for the belief that we can learn a thing or two from our customers. The collective intelligence of the communities we serve is largely an untapped asset - a stream of valuable input that can help improve the decisions we make and shape the products we sell. This book explores the value of many - and the role that customer engagement will play in shaping the future of our businesses, our government, and our economy.

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NeighborhoodAmerica
Rich Internet Applications 101: A Primer for Marketing Agencies & Multimedia Developers
By : Integration New Media, Inc. Published Date: Mar 15, 2008
This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.
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Integration New Media, Inc.
Using Hitwise Data to Relaunch Your Website
By : Hitwise Published Date: Mar 15, 2008
In this white paper, learn how you can leverage unique Hitwise online competitive intelligence data for a successful website relaunch.
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Hitwise
Understanding the Potential of Adobe Integrated Runtime (AIR)
By : Integration New Media, Inc. Published Date: Feb 21, 2008

Most of the information that’s been made available about Adobe Integrated Runtime so far, has been written for the programmers that are building applications, not for the visionaries that are designing the client experiences. The objective of this paper is to provide executives, project managers, marketers and other visionaries with an introduction to Adobe AIR, and information about how Adobe AIR can be leveraged to create next generation web experiences.


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Integration New Media, Inc.
Growing Opt-in Lists: Turning Web Browsers into Buyers
By : Campaigner Published Date: Jan 24, 2008
This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists — and turn your Web browsers into buyers.
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Campaigner
Hitwise Holiday 2007 Retail Recap Report
By : Hitwise Published Date: Jan 20, 2008
This report summarizes several key online retail activities during the 2007 holiday season and offers tips for 2008.
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Hitwise
Application Brief: Localize Your Advertising and Web Content
By : Quova Published Date: Jan 10, 2008
Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
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Quova
 
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