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Results 1 - 25 of 37 matches |
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Making the Leap from Supplier to Strategic Business Partner |
| By : Archway |
Published Date: Nov 21, 2008 |
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In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
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Transforming Marketing Departments into Marketing Powerhouses |
| By : Archway |
Published Date: Nov 21, 2008 |
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The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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Six Best Practices for Optimizing Your Landing Pages |
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Landing pages serve as a bridge between the marketing message that bring visitors to your website and the site functionality that enables those visitors to take action, such as making a purchase or submitting a lead. What can you do to optimize your landing pages and maximize conversion rates? In this information brief, you’ll learn six best practices to optimize your landing pages and maximize precious marketing dollars.
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Lead Generation & Marketing Automation: Step-by-Step Guide with Practical Templates & Tools |
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Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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The Business Case for a Web Content Management System |
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So you’ve come to the point, as it is with many organizations, where you realize you have a problem managing content on your various Web properties. Whether this is being able to quickly and easily create, edit and publish content without the involvement of technical resources or simply building landing pages for your online marketing initiatives, investing in a Content Management System (CMS) reduces costs and helps overcome potential barriers to all your Web communications. A CMS can also simplify site maintenance, ensure usability and consistent corporate branding, accelerate ROI, and bring information overload under control.
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Introduction to Multivariate Testing |
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Covering everything from how to get started, defining site objectives, and errors to avoid, this information brief gives readers a quick, insightful education into the benefits of multivariate testing for website optimization.
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7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts |
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It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
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MGMA Connexion - Your Defining Source for Excellence in Medical Practice Management |
| By : MGMA |
Published Date: Jun 11, 2008 |
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MGMA Connexion™ magazine is the medical group practice professional's power resource. Filled with insight from peers, advice from experts and timely information on a myriad of topics, MGMA Connexion™ ranks as the "must-read" magazine for more than 21,500 MGMA members. MGMA’s flagship publication is distributed ten times per year. This issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.
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Going Global with Geolocation: Using Geolocation to Improve Navigation for Users Around the World |
| By : Quova |
Published Date: Jun 04, 2008 |
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In this new white paper by John Yunker (Beyond Borders: Web Globalization Strategies), discover how to boost click-through and conversion rates by showing Web visitors localized content. Learn how to instantly identify Web visitors’ physical locations, automatically redirect them to relevant pages, and significantly reduce your home page abandonment rates. Also: 3 key questions to ask when considering a geolocation solution. Download your copy now.
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Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success |
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If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. Download this white paper to find out how you can evaluate the effectiveness of your web site using these 3 tips.
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5 Steps to Building an Online Customer Experience Competency |
| By : Tealeaf |
Published Date: May 09, 2008 |
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While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience. Tealeaf gives you insights via their new guide, "Building an Online Customer Experience Competency: Five Steps".
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Innovative Online Customer Authentication-For Less |
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The reality of today’s online environment is passwords are too easy to steal, guess or lose which leaves your customers vulnerable. Adding strong authentication to your Web applications can be a daunting task. VeriSign has developed five business strategies that address how to reduce the cost and complexity of deploying two-factor authentication.
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Benefits of a SaaS E-Commerce Solution |
| By : LaGarde |
Published Date: Apr 24, 2008 |
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Software as a service (SaaS) is an application delivery model where a software vendor develops a web-native software application and hosts and operates the application for use by its customers over the Internet. One of the biggest distinctions about this business model is that customers do not pay for owning the software itself but rather for using it.
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Growing Your Online Business-Finding A Better Way To Make Money |
| By : LaGarde |
Published Date: Apr 24, 2008 |
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In this webinar you will learn: The value associated with SaaS model, Importance of PCI Compliance, How to establish an eCommerce plan including budget considerations, Case Study-Overview of TeaGschwendner, Things to look for and avoid when choosing an eCommerce partner, Understanding the LaGarde difference.
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Generate Revenue with Online Video Ads |
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The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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Marketing Budgets: Determining the Right Amount |
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Since there are many ways to determine your marketing budget, it can be very overwhelming to choose which one is right for you. Even though most require a bit of trial and error, this article should help you narrow down your options. There is no one “correct” option to consider when setting your marketing budget, but here are a few methods that have worked for many companies.
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When Commanding the Stage Means Passing the Mic |
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Virtually all organizations are realizing the importance of customer engagement. But in order to benefit, we must subscribe to the idea that consumers really can add value to our organization. And sometimes, that means removing the notion that we are the experts in exchange for the belief that we can learn a thing or two from our customers. The collective intelligence of the communities we serve is largely an untapped asset - a stream of valuable input that can help improve the decisions we make and shape the products we sell. This book explores the value of many - and the role that customer engagement will play in shaping the future of our businesses, our government, and our economy.
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Application Brief: Localize Your Advertising and Web Content |
| By : Quova |
Published Date: Jan 10, 2008 |
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Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
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Results 1 - 25 of 37 matches |
Sort Results By : Published Date | Title | Company name |
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