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Interactive Relationship Marketing: Clicking with Customers through a fluid Lifecycle
By : ClickSquared Published Date: Aug 21, 2009
Learn how by achieving a 360-degree view of customer interests, markets can achieve unprecedented levels of: *Personalization, *Timing, *Relevance, *Cost-efficiency, *Accountability
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ClickSquared
The Surest Path to Social Publishing
By : Acquia Published Date: Aug 03, 2009
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
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Acquia
Mixing PR Goals with Measures - a Measurement Matrix
By : VMS Published Date: Jul 31, 2009
One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.
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VMS
New Websites & SEO: Don’t Make This Search Engine Optimization Mistake
By : Web.com Published Date: Jul 24, 2009
How to identify and avoid implementation delays on your website while ensuring that that it will be search engine friendly. Learn the power of the “Phased Approach” and what Search Engines consistently reward.
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Web.com
5 Biggest Blunders to Avoid with Enterprise Collaboration
By : Social Text Published Date: Jul 21, 2009
Read this paper to learn 5 biggest blunders people tend to make when choosing a collaboration solution, and how to avoid them.
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Social Text
Linking Media Coverage to Outcomes
By : VMS Published Date: Jul 16, 2009
This paper analyzes case studies aimed to determine how changes in public discussion (unpaid media) correlate to changes in business outcomes. It focuses on analyzing tonality and message, and how they modify the effect of pure media coverage volume in correlations against outcomes.
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VMS
"Just Married" Advertising & PR
By : VMS Published Date: Jul 16, 2009
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
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VMS
Exploiting Behavioral Analytics Throughout Internet Sites
By : Quantivo Corporation Published Date: Jul 13, 2009
Learn how you can get new website visitors, keep current traffic, and grow online ad and transaction revenues with behavioral analytics.  Read case studies detailing how content and e‐commerce sites are leveraging behavioral analytics to drive monetization, and how behavioral analytics supercharges your web analytics data. Learn more today!
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Quantivo Corporation
Accelerating Online Business Insights
By : Quantivo Corporation Published Date: Jul 13, 2009
Simple web traffic volume and conversion metrics are no longer good enough.  You need to know what visitors are doing on your website and how to react NOW. Learn how you can find monetizable insights in your web analytics data and how you can make data-driven decisions that quickly impact revenue, traffic, and stickiness.  Understand why your current analytics system isn’t suited to online data analysis, why time is your enemy like never before, and why “train-of-though” analysis is critical to your online business success.
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Quantivo Corporation
Utilizing Personas to Make Interactivity, Usability, and Design Satisfy a Target Audience
By : LeapFrog Interactive Published Date: Jul 09, 2009
For a brand's online destination to be effective, for its marketing message to connect with its audience, it has to be properly constructed. To reach this state, the right blending of interactivity, usability, and design needs to be determined and then achieved. Otherwise, a brand runs the risk of an off target, off-putting interactive experience.
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LeapFrog Interactive
Utilizing Channel Integration to Reach as Many Consumers As Possible With A Single Marketing Message
By : LeapFrog Interactive Published Date: Jul 09, 2009
A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.
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LeapFrog Interactive
Utilizing Landing Pages for Integrating Online and Offline Advertising Programs
By : LeapFrog Interactive Published Date: Jul 09, 2009
The links below will provide you with access to the latest research and expert recommendations. This information has been customized by industry to best reflect the ways in which you can improve your marketing campaigns by integrating landing pages into your offline marketing activities. Learn more today!
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LeapFrog Interactive
Using Market Research Data to Understand your Target Consumers and How to Reach Them
By : LeapFrog Interactive Published Date: Jul 09, 2009
A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
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LeapFrog Interactive
Agency Coordination for Integrated Marketing Campaigns
By : LeapFrog Interactive Published Date: Jul 09, 2009
Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.
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LeapFrog Interactive
Guide to evaluating, implementing & deploying content management systems
By : CrownPeak Published Date: Jun 30, 2009
Congratulations you've decided to embark on the journey to implement a content management system (CMS) for your Web site. This document assumes that you have already built the business case for purchasing a CMS and has been signed off on by the appropriate stakeholders. Learn more today!
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CrownPeak
Which CMS Is Right For Me? A guide to evaluating the various CMS options
By : CrownPeak Published Date: Jun 30, 2009
The content management market has exploded in size in recent years with the availability of platforms like Open Source and SaaS giving way to scores of solutions in a variety of sizes and complexities. While companies are spoiled for choice, the unprecedented volume of solutions makes selecting the right content management system (CMS) for an organization an increasingly difficult task. Learn more today!
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CrownPeak
MGMA Connexion Magazine
By : Medical Group Management Association (MGMA) Published Date: Jun 25, 2009
MGMA Connexion™ magazine is the medical group practice professional's power resource. This popular magazine is filled with insight from peers, advice from experts and timely information on a variety of cutting-edge healthcare industry topics. MGMA Connexion™ magazine ranks as the "must-read" magazine for nearly 23,000 Medical Group Management (MGMA) members. MGMA's flagship publication is distributed ten times per year with a circulation well beyond the nearly 23,000 readers. About 50% or readers report the MGMA that they pass the issues on to other readers. This sample issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.
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Medical Group Management Association (MGMA)
Vodafone New Zealand Leverages Online Community to Capture Customer Voice & Make Informed Decisions
By : Vision Critical Published Date: Jun 23, 2009
When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
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Vision Critical
Seven Steps to Effective Customer Lifecycle Communications
By : Right On Interactive Published Date: Jun 17, 2009
In this white paper, you'll learn a framework for implementing a customer lifecycle communications strategy and actionable steps to plan your first project. Plus, see firsthand the interactive marketing software 5Buckets. Learn more today!
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Right On Interactive
Seven Steps to Effective Customer Lifecycle Communications - Webinar
By : Right On Interactive Published Date: Jun 17, 2009
In this half-hour on-demand webinar, you'll learn a framework for implementing a customer lifecycle communications strategy and actionable steps to plan your first project. Plus, see firsthand the interactive marketing software 5Buckets. 5Buckets is an on-demand subscription service that automates the sophisticated and time consuming tasks associated with customer lifecycle marketing.
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Right On Interactive
Jelly Belly Sweetens Top Line Revenue with McAfee SECURE Service
By : McAfee, Inc. Published Date: Jun 08, 2009
Learn how Jelly Bean increased ROI and conversions by implementing McAfee SECURE™ service and building trust with their visitors. Download today!
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McAfee, Inc.
McAfee SECURE Service Brightens Online Conversions for Littman Brothers
By : McAfee, Inc. Published Date: Jun 08, 2009
Learn how certifying a web site to the McAfee Data Security Standard improved online conversions for Littman Brothers. Download today!
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McAfee, Inc.
B2B Retailer ID's McAfee SECURE Service as Path to Higher Sales
By : McAfee, Inc. Published Date: Jun 08, 2009
Learn how ID Card Group increased sales and conversions with McAfee SECURE ™ service. Download today!
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McAfee, Inc.
ROUSH Supercharges Online Sales with McAfee SECURE Service
By : McAfee, Inc. Published Date: Jun 08, 2009
Learn how ROUSH improves online marketing and builds trust and rapport by increasing trust and security of their online site. Learn more today!
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McAfee, Inc.
Container & Packaging Supply Wraps Up Higher Sales with McAfee SECURE Service
By : McAfee, Inc. Published Date: Jun 08, 2009
Learn how displaying McAfee SECURE™  trustmark showed positive results for Container & Packaging Supply, Inc. Learn more today!
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McAfee, Inc.
 
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