Whitepapers - DMNews
Search the Library
 
Home >

Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Results 1 - 25 of 106 matches Sort Results By : Published Date | Title | Company name
Evaluating Digital Marketing Systems: Criteria to Consider
By : ClickSquared Published Date: Aug 21, 2009
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
Download Now
ClickSquared
The Email Design Guide for Non-Designers
By : Lyris Published Date: Jul 30, 2009
How do you make your email marketing stand out in an Inbox full of competing messages?Even the savviest of marketing professionals asks themselves this question. And while a great subject line and offer certainly broaden the appeal of your email, design plays a critical role as well. But the quirks and limitations of email mean that sometimes a beautiful visual design can work against your objective.  
Download Now
Lyris
Choosing the Right Email Service Provider: Top 20 factors to consider when shopping for an ESP
By : ClickMail Marketing Published Date: Jun 03, 2009
Whether you're in the market for a new ESP now or want to see how your current one stacks up, you'll find this whitepaper an invaluable resource. This whitepaper will help you take a thoughtful, informed approach to your ESP selection or comparison to your existing solution, so you can compare apples-to-oranges and still make a wise choice.
Download Now
ClickMail Marketing
Seven Things You Should Know about e-Publishing
By : Zmags, Corp. Published Date: May 27, 2009
Ever since Johan Gutenberg invented the printing press, the mass distribution of the written word has been used to inform, educate, entertain, and enlightened the world. Publishing on printed materials has worked well for centuries, but the advent of technology, and particularly of the Internet, is adding a new dimension to the ways people communicate. E-publishing is the new online equivalent of the printed copy, and the e-publishing industry is growing faster than you can flip a page.
Download Now
Zmags, Corp.
Beyond Opens & Clicks: 5 email metrics to boost results and prove your worth
By : SilverPop Engage Published Date: May 19, 2009
While email marketing is clearly effective, marketers are being called upon to do a better job of engaging recipients, communicating with them and learning what messages they actually look forward to receiving. And a key step in this process is to take measure of your customers and prospects. Learn more today!
Download Now
SilverPop Engage
Recessionary Marketing: Automation Makes It Click
By : Silverpop Engage B2B Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Download Now
Silverpop Engage B2B
Hosted CRM - Comparison Guide
By : Tippit CRM Published Date: May 18, 2009
Download this side-by-side comparison guide that breaks down the industry's top 15 CRM players (including Salesforce.com, RightNow Technologies, NetSuite, Microsoft, Entellium, SugarCRM and Oracle) so you can quickly and easily compare the features and costs of each. Learn more today!
Download Now
Tippit CRM
How to Overcome Marketing Operations Challenges
By : Unica Corporation Published Date: May 15, 2009
Learn how four thought leaders from different industries crack the code on marketing operations to achieve new levels of marketing ROI and operating efficiency. Presenters include Philips Healthcare, CSC (Computer Sciences Corp), Saatchi & Saatchi, and Rydex Investments. Learn more today!
Download Now
Unica Corporation
Getting Marketing Online with Digital Editions
By : Zmags, Corp. Published Date: May 04, 2009
Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
Download Now
Zmags, Corp.
4 Reasons You Need a B2B Specific Email Solution
By : Pardot Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
Download Now
Pardot
ConocoPhillips: Electronic News You Can Use
By : Zmags, Corp. Published Date: Apr 27, 2009
ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
Download Now
Zmags, Corp.
Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too
By : Zmags, Corp. Published Date: Apr 27, 2009
In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
Download Now
Zmags, Corp.
Managed Email Marketing: Using an Outside Agency for Successful Email Campaigns
By : DATAbuddy Published Date: Apr 27, 2009
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
Download Now
DATAbuddy
Abducted by Aliens!: And Other Reasons People Unsubscribe
By : SubscriberMail Published Date: Apr 14, 2009
If your opt-out process asks list members to provide a reason for the unsubscribe, are you listening to what they are saying? It can be silly, or downright filthy, but it can also provide valuable insight into the good and bad of your email marketing practices.
Download Now
SubscriberMail
Email Marketing Goes Social
By : SilverPop Engage Published Date: Mar 23, 2009
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
Download Now
SilverPop Engage
Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen
By : SilverPop Engage Published Date: Mar 23, 2009
This Silverpop white paper lays out the 16 Deliverability “Must Dos” that will give you measurable improvement in the number of messages delivered correctly to subscribers’ inboxes. You’ll also find an explanation of basic concepts, a resource section and links to more information at the Silverpop Web site and from other deliverability authorities.
Download Now
SilverPop Engage
Spam: What Consumers Really Think
By : SilverPop Engage Published Date: Mar 23, 2009
Your reputation as a sender is dinged every time a customer clicks the "report spam" button-the link certain email software programs provide users to complain when they receive unwanted email. If you get too many complaints, Internet service providers are likely to block messages emanating from your sending IP address. And not just to those who complained, but to everyone on your list.
Download Now
SilverPop Engage
Seven Email Marketing Refreshes
By : Bronto Published Date: Mar 10, 2009
Has your email marketing become stale? Are your respondents less engaged than they once were? It's not easy to isolate areas within your email marketing in need of improvement and give them a much-needed refresh.
Download Now
Bronto
Engaging Your Subscribers Using Interactive Media in Email
By : Bronto Published Date: Mar 10, 2009
When referring to email marketing, the terms "relevance"; and"engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity.
Download Now
Bronto
Creating an Email Marketing Plan
By : Bronto Published Date: Mar 10, 2009
Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
Download Now
Bronto
Top 10 High-Tech E-Mail Marketing Mistakes
By : CDI Published Date: Feb 10, 2009
Discover the secrets to e-mail success by learning the mistakes, faulty assumptions, and risky strategies that doom so many B2B e-mail programs.
Download Now
CDI
ThinData's Marketer's Guide to Successful Email Delivery
By : ThinData Inc. Published Date: Jan 29, 2009
ThinData’s Marketer’s Guide to Successful Email Delivery helps marketers increase the likelihood that email messages reach targeted audiences at the right time.
Download Now
ThinData Inc.
ThinData's Email Marketing Best Practices
By : ThinData Inc. Published Date: Jan 29, 2009
ThinData’s Email Marketing Best Practices is an exclusive collection of proven strategic and tactical techniques that span all industries to help you cost-effectively achieve your marketing goals.
Download Now
ThinData Inc.
Making the Most of Email’s Increasing Importance to Your B-to-B Marketing
By : Genius Inc Published Date: Dec 23, 2008
In a BtoB special report that looks into companies' marketing plans for 2009 they report that 68% of those surveyed forecast increases in their email marketing efforts - ranking #1on their list.  They reason is simple; email is both affordable and effective.  To get the most out of your email marketing efforts here’s a few tips...learn more today!
Download Now
Genius Inc
A New Form of Relationship Selling
By : Genius Inc Published Date: Dec 23, 2008
At times nothing can replace a face-to-face meeting.  Yet with Sales 2.0, a lot of selling can occur over the Web, over the phone and in the office which can make relationship selling much more efficient and measurable.  I, David Thompson, explain in the video.
Download Now
Genius Inc
 
Results 1 - 25 of 106 matches Sort Results By : Published Date | Title | Company name
Home >

Email Marketing

<< Start < Previous 1 2 3 4 5 Next > End >>

More Email Marketing Topics
Newsletter Design, Deliverability, Database and List Managers
SUBSCRIBE FORM
Receive an email alert whenever new research is added into:
Email Marketing
Enter your email below:

RELATED TOPICS
A/B Testing
16 Documents
Ad Networks
82 Documents
Ad Serving
54 Documents
Affiliate Marketing
3 Documents
Blog Marketing
47 Documents
Co-Registration
1 Documents
Content Syndication
27 Documents
Conversion Analysis
73 Documents
Conversion Testing
39 Documents
Deliverability
73 Documents
E-Commerce Software
50 Documents
Instant Messaging Marketing
8 Documents
Landing Pages
17 Documents
Multivariate And Taguchi Method
5 Documents
Newsletter Design
62 Documents
Search Marketing
105 Documents
Viral Marketing
34 Documents

Search the Library
White Papers powered by
   Email Marketing buyers guide
   Learn about White Paper Lead Generation opportunities

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions