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Ad Serving |
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Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the web site or advertiser most money, and monitor progress of different advertising campaigns. |
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Results 1 - 25 of 54 matches |
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Evaluating Digital Marketing Systems: Criteria to Consider |
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With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
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Utilizing Channel Integration to Reach as Many Consumers As Possible With A Single Marketing Message |
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A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.
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Agency Coordination for Integrated Marketing Campaigns |
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Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.
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Winning Budget Battles: Planning, Defending, and Adapting your Marketing Budget |
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Justifying and managing the marketing budget has long been a battle for marketers. Many organizations are still employing spreadsheets to maintain budgets, which is not only a tedious process, but one fraught with potential for error and limited ability to track performance and results over time. This paper covers the radical changes impacting the budgeting process and the many challenges created. Learn how advanced budgeting practices can help marketers become more accountable and productive while increasing their visibility and value at an executive level.
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Recessionary Marketing: Automation Makes It Click |
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Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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Marketing Communications with a Return on Human Capital |
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Gain a perspective on three key trends that make the marketer's environment increasingly more challenging, change the way marketers work, generate more volume and complexity for marketing managers, and introduce additional communications challenges. Discover a variety of business case and case study information which can help maximize the productivity of marketing teams.
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10 Steps to a Successful CRM Implementation |
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CRM has proven its ability to enhance business performance time and time again. However, the path to effective implementation is not always easy & complexities often arise as a result of trying to align an entire company behind the concept.
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Learn what a Hosted CRM system can do for you |
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Today’s Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
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Learn to Drive Down Costs, Lay Ground-work for Economic Upturn |
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Economic downturns always lead to upturns. During the transition, companies cut marketing budgets and look to drive various productivity improvements. As collaborators and managers of marketing communications, marketing services, and in-house agencies, we are being pressured to do more with less and rationalize projects, budget, and headcount.
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Achieving Marketing Management Excellence |
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Today's marketers face numerous challenges when it comes to managing high pressure demands imposed by difficult economic times. High accountability, pressure to achieve positive ROI and increased workload become a given part of daily routine. This seminar series will provide you with unique viewpoints, real-world insights and best practices on solving these challenges and achieving marketing management excellence.
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How the Fortune 1000 are Harnessing the Power of Social Media: Domino's Pizza Share Their Experience |
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Social media is no longer an optional element to a corporate communications plan. It has become integral to effectively managing a brand and its reputation, and is a critical tool for listening to and interacting with your customers and the media. In this white paper, provided by reputation management software provider dna13, learn how Hyundai, Red Cross, and Domino’s Pizza are using social media as a part of their strategy to manage and build a positive brand reputation, as corporate communications executives share their best practices.
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Getting Marketing Online with Digital Editions |
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Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
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What's Enterprise Video? |
| By : Qumu Inc |
Published Date: Apr 14, 2009 |
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Enterprise Video is defined by the deployment of software and hardware that enables one-to-one, one-to-many, and many-to-many communication using video in a reliable, scalable, and secure way. A fully realized Enterprise Video solution deploys the power of streaming video to combine the video technologies found in collaboration tools, video teleconferencing, and webcasting into an environment where the video assets and related rich media are managed through their life cycle - live, re-broadcast, on-demand, archived.
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YouTube For Enterprise Building Communication That Meets Demands & Maintains Integrity |
| By : Qumu Inc |
Published Date: Apr 14, 2009 |
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The rapid growth of video in the consumer marketplace over the past two years can be described as nothing less than a "phenomenon." A new breed of user-friendly, video-centric sites and technologies have helped to make video as much a part of our online experience as music downloads, photo sharing and email. With more than 120 million videos viewed daily, YouTube has catapulted interest in both consumer and enterprise use of internet-based video. The desire to make video capabilities prolific and universally available is a new trend. But undertaking unchecked "YouTube for the Enterprise" is not a one-solution-fits-all proposition.
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How Smart Brands are Beating Recession with DRTV |
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Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets. DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now. Download this exclusive guide today!
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How to maximize conversions for digital campaigns at minimal cost |
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One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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Building Instant Networks to Grow Your Media Business |
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In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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Your First Webinar: Understanding What's Involved |
| By : Arkadin |
Published Date: Feb 27, 2009 |
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This webinar will take you through the steps that will help you create your own personal webinars for your clients/target audiences. It goes through step by step on how to affectively get your content across to the audience that you need to reach. If you have ever had questions on how to create your very own webinar, this is a must see!
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Results 1 - 25 of 54 matches |
Sort Results By : Published Date | Title | Company name |
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