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Ad Networks and How to Choose Them

By : Sportgenic

Published Date: Jul 23, 2008

This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
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Real Time Information Delivery To Any Location Worldwide

By : Clickatell

Published Date: May 20, 2008

To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.
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Mobile Marketing – Unlocking a Powerful Tool

By : Clickatell

Published Date: Apr 16, 2008

Communication is a profoundly human activity and the primary driving force behind all technological development. The secret of the mobile phone’s success lies not just in its simplicity, but also in its adaptability. Download this white paper to learn more.

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The First Step in a Successful Mobile Banking Strategy

By : Clickatell

Published Date: Dec 19, 2007

This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.
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B-to-B Branding in a 2.0 World

By : Godfrey

Published Date: Oct 26, 2007

Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company.

By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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Future Trends in Interactive Marketing (and the Future is Now)

By : Response Media

Published Date: Oct 01, 2006

Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
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