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Behavioral targeting (BT) is an advertising methodology in which an advertiser’s creative is shown to users based on the sites they visit and/or what the user does on those sites. The network or publisher creates behavioral segments based on where the user has gone and/or what they have done on various web pages.

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Ad Networks and How to Choose Them

By : Sportgenic

Published Date: Jul 23, 2008

This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
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Automated Uplift: Welcome to the Future of Web Marketing

By : Omniture

Published Date: Apr 11, 2007

Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.
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