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Managing The 'Short Head' of Search

By : Engine Ready

Published Date: Jun 02, 2008

You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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Video of the 12 SEO Campaign Killers

By : Fathom SEO.

Published Date: Feb 08, 2008

Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
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12 SEO Campaign Killers

By : Fathom SEO.

Published Date: Jan 04, 2008

Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
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Hitwise Australia Search Marketing Campaign Strategy

By : Hitwise

Published Date: Sep 23, 2007

This paper offers processes and strategies to design effective paid search marketing campaigns through search term research and analysis.
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Hitwise UK Search Marketing Campaign Strategy

By : Hitwise

Published Date: Sep 20, 2007

This paper offers processes and strategies to design effective paid search marketing campaigns through search term research and analysis.
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Analytics Tips: Wrong Keywords May Be Hazardous To Your Health

By : Engine Ready

Published Date: Jun 07, 2007

Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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7 Advanced Steps to Effective Search Marketing

By : Omniture

Published Date: Aug 07, 2006

If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.

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