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Managing Your Social Presence: A Marketer's Guide for Managing Social Media
By : Direct Message Lab Published Date: Oct 20, 2009
Participation in social media has become a necessity. Done properly, social media can deliver new users, drive revenue and increase engagement. DML has asked its partners to share their approach to social media from a strategic standpoint and the day-to-day mechanics of managing their social presence.
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Direct Message Lab
ListGrabber: Tool to Capture Contact Lists/Leads from free lead sources on the Internet
By : eGrabber Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
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eGrabber
How to Use Facebook for Business
By : HubSpot, Inc. Published Date: Aug 26, 2009
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers - even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
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HubSpot, Inc.
How to Use Twitter for Marketing & PR
By : HubSpot, Inc. Published Date: Aug 26, 2009
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry.
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HubSpot, Inc.
How to Attract & Retain Customers with Content
By : Junta42 Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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Junta42
Seven Content Strategies to Build Trust with Today's Savvy Consumers
By : Junta42 Published Date: Aug 20, 2009
How do you create trust and meaningful marketing content that doesn't read like a sales pitch? In an age of digital noise and an abundance of information, how do you reach your target audience and become a trusted brand? This eBook will show you how.
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Junta42
Empower Your Consumer Research Department with Predictive Analysis
By : SPSS, Inc. Published Date: Mar 31, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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SPSS, Inc.
Let Customer Feedback Do The Driving and Learn Why
By : SPSS, Inc. Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
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SPSS, Inc.
Reduce Churn Through Enterprise Feedback Management and Predictive Analytics
By : SPSS, Inc. Published Date: Mar 31, 2009
Read how Cabelcom recognized the key to tackling churn and was able to identify the point at which customers become dissatisfied with their service.
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SPSS, Inc.
The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics
By : SPSS, Inc. Published Date: Mar 31, 2009
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
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SPSS, Inc.
The Predictive Enterprise - Whats So Special About It?
By : SPSS, Inc. Published Date: Mar 31, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
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SPSS, Inc.
Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI
By : SPSS, Inc. Published Date: Mar 31, 2009
This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies.
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SPSS, Inc.
Using Managed Online Communities to Reach Large-Scale Marketing Goals
By : Powered Inc. Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
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Powered Inc.
B2B Engagement Marketing: It's Not All About You Anymore
By : Silverpop Engage B2B Published Date: Mar 24, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
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Silverpop Engage B2B
Email Marketing Goes Social
By : SilverPop Engage Published Date: Mar 23, 2009
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
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SilverPop Engage
Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen
By : SilverPop Engage Published Date: Mar 23, 2009
This Silverpop white paper lays out the 16 Deliverability “Must Dos” that will give you measurable improvement in the number of messages delivered correctly to subscribers’ inboxes. You’ll also find an explanation of basic concepts, a resource section and links to more information at the Silverpop Web site and from other deliverability authorities.
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SilverPop Engage
Spam: What Consumers Really Think
By : SilverPop Engage Published Date: Mar 23, 2009
Your reputation as a sender is dinged every time a customer clicks the "report spam" button-the link certain email software programs provide users to complain when they receive unwanted email. If you get too many complaints, Internet service providers are likely to block messages emanating from your sending IP address. And not just to those who complained, but to everyone on your list.
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SilverPop Engage
Why Interactive Support Is Essential For Travel eBusiness
By : Art Technology Group, Inc Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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Art Technology Group, Inc
Delivering High Growth Brand Awareness through an eStore
By : OrderDynamics Published Date: Dec 01, 2008
OrderDynamics provides an example of it helped a high growth brand deliver a superior online shopping experience for its consumers while maintaining flexibility and control over their web design.
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OrderDynamics
Forget the ABC's of Lead Scoring
By : LeadLife Solutions Published Date: Oct 20, 2008
If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
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LeadLife Solutions
Competing on Customer Intelligence: Building Competitive Advantage Based on the 3 I's of Marketing
By : SAS Published Date: Sep 25, 2008
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
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SAS
Integrating Email, CRM, and Web Analytics
By : ExactTarget Published Date: Sep 16, 2008
To maximize your marketing efforts, integration is key. By combining email marketing, CRM, and web analytics, you can boast a powerful, one-to-one marketing machine. To achieve this, you must first understand where you stand on the integration continuum and align your strategy accordingly.
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ExactTarget
When an 800 Number May Work Against You
By : Engine Ready Published Date: Sep 16, 2008
If your company provides services throughout a major metropolitan area, or even in multiple areas, you may think you're improving the odds of attracting new business by offering a toll-free 800 number on your web site. However, a recent test by the Engine Ready team actually proved the opposite. Read the results in this white paper.
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Engine Ready
Creating Great Subscriber Experiences: Are Marketers Relationship Worthy?
By : Return Path Published Date: Aug 22, 2008
Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.
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Return Path
Creating Intelligent Client Interactions
By : TARGUSinfo. Published Date: Jul 31, 2008
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
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TARGUSinfo.
 
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Online Video Marketing, Monitoring and Measurement, Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention
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