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Online meetings as alternative to business travel |
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Business travel is coming under closer scrutiny: In Germany alone, companies spend
approximately 50 billion euros on business travel every year.
To partially offset this expense, many companies are replacing business trips with online
meetings. With this technology, customers and partners are able to communicate with images and audio over the Internet, while special presentation functions reinforce the personal aspects of a meeting. Software licenses, Webcams, and headsets are worth the investments. Companies that use Web meetings discover new methods of collaboration and reduce their own output of greenhouse gases.
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Drive Down Marketing Costs as a Percentage of Revenue |
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Philips Healthcare is one of the world's leading healthcare companies with an in-house marketing communications organization of 100 employees spread across the Americas, Europe and Asia. Learn how Philips Healthcare was able to provide their marketing group with greater financial transparency, improved accountability, and better productivity, ultimately driving down marketing costs as a percentage of revenue.
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How to Improve Marketing Management Process to Increase Visibility of Marketing Work |
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Pennsylvania Hospital, the nation's first, was founded in 1751 by Benjamin Franklin and Dr. Thomas Bond, and, in 2007, U.S. News and World Report called this modern day health care system "One of America’s Best Hospitals." Learn how this award-winning healthcare organization has improved marketing management processes, increases the visibility of marketing work to executives, and rationalizes project staff and budgets.
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Email Marketing Goes Social |
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While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
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Real Time Information Delivery To Any Location Worldwide |
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To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.
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Chinese Search Engine Engagement |
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Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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More Emerging Marketing Topics |
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Online Video Marketing, Monitoring and Measurement, Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention |
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