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Create Relevant Campaigns Using Behavioral Analytics

By : Bronto

Published Date: Apr 11, 2008

As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
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Automated Uplift: Welcome to the Future of Web Marketing

By : Omniture

Published Date: Apr 11, 2007

Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.
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Future Trends in Interactive Marketing (and the Future is Now)

By : Response Media

Published Date: Oct 01, 2006

Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
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Behavioral Targeting: Manifestation of Accountability

By : [x+1]

Published Date: May 01, 2006

Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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