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Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly. |
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Results 1 - 25 of 34 matches |
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Online Marketing is Content Marketing: Part 2: Technology - The Web Content Marketing Suite |
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This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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How Roxy's "style squad" helps keep their brand ahead of the game |
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Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes. Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
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How to Demonstrate the Value of Social Media to Your Boss |
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You get it. You love it. But now you're in the position of asking for budget or permission or both to cover your social media implementation plans. You want to make sure the boss knows that other companies have done it successfully, that the learning curve is brief, that the tools are inexpensive, and that this isn't a terrible resource suck (or if it is, just how does that work?). Attend this free webinar to learn how to convince your boss the value of social media and how to implement it for your business.
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How to Generate Leads for Small Business |
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Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. This free webinar will cover all the basics of search engine optimization, business blogging, social media marketing, and more to get found by more prospects and generate leads online for your business.
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How to Use Social Media to Attract More Customers |
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Businesses now have the power to leverage the Internet - search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
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Marketing in a Recession |
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In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.
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Measuring Inbound Marketing 101 |
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You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their on-going campaign efforts. This includes understanding key business, website, search engine optimization, blogging, social media, and paid campaign metrics, and most importantly, learning how to draw insights from this new wealth of information.
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How to Do a Website Redesign for Lead Generation and Marketing Results |
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A business' website is probably their most important asset, and year-round companies are embarking on website redesign projects to "improve" their websites. However, in order to get the most out of a website redesign, companies must construct their website in the context of a larger internet marketing strategy. View this free video presentation to learn how to do a website redesign to maximize your marketing and lead generation results.
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YouTube For Enterprise Building Communication That Meets Demands & Maintains Integrity |
| By : Qumu Inc |
Published Date: Apr 14, 2009 |
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The rapid growth of video in the consumer marketplace over the past two years can be described as nothing less than a "phenomenon." A new breed of user-friendly, video-centric sites and technologies have helped to make video as much a part of our online experience as music downloads, photo sharing and email. With more than 120 million videos viewed daily, YouTube has catapulted interest in both consumer and enterprise use of internet-based video. The desire to make video capabilities prolific and universally available is a new trend. But undertaking unchecked "YouTube for the Enterprise" is not a one-solution-fits-all proposition.
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Understanding Sport Enthusiasts involvement in Social Media |
| By : Lotame |
Published Date: Apr 10, 2009 |
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Read this report to understand behavior of sports enthusiasts as relates to social media. The study was developed from sampling over 22,000 users in our Co-Op who reported interests in sports or demonstrated interests by sharing, posting or discussing sport related content.
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Study on Social Media Behaviors of "moms" |
| By : Lotame |
Published Date: Apr 10, 2009 |
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This report examines behaviors of women from 25 to 54 years of age as their primary users and who reported having children or who had interests in family, babies, education and family trips. It was developed from brand campaigns in social media and samples behavior of 100,000 users that fit the description.
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Leveraging Real-Time Web Collaboration - Improve Your Sales Process |
| By : WebEx. |
Published Date: Apr 03, 2009 |
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Sales organizations are always looking for ways to boost the performance of their sales teams by making them more effective in the sales process. Recent advances in Internet infrastructure technology and maturity of technologies supporting collaboration over the Internet have resulted in new methods for sales organizations to interact with their customers, collaborate with sales team members, and develop better visibility into their sales pipeline. Today, sales organizations are increasingly embracing real-time Web collaboration tools or Web Meetings to complement their sales processes because these tools can greatly enhance sales productivity and reduce costs.
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Living Large - Small Companies Yield Big Results with Web Collaboration |
| By : WebEx. |
Published Date: Apr 03, 2009 |
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Virtual collaboration and online meeting technologies are advancing SMBs’ reach without huge investments, thus allowing them to not only save costs and land more sales but to better educate consumers and business partners and serve a greater number of people lost by former logistical barriers. In turn, this knowledge transfer is allowing smaller companies to gain greater mindshare and reach new markets through numerous, innovative applications for traditional Web-based knowledge transfer technology.
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Measuring True Business Benefits of Web Collaboration |
| By : WebEx. |
Published Date: Apr 03, 2009 |
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In today's business environment, equipping information workers with the right tools to do their jobs is a fundamental element for maintaining competitive advantage. Organizations are striving to achieve global connectivity in a dynamic environment where travel is becoming more difficult and expensive, employees are more dispersed, and business boundaries are constantly being extended. Web collaboration is becoming imperative in reaching this fundamental goal by offering "anytime anywhere" communications that impacts the bottom line and improves profitability.
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Social Media for Small Business |
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Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
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Using Managed Online Communities to Reach Large-Scale Marketing Goals |
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Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
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B2B Engagement Marketing: It's Not All About You Anymore |
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B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
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Email Marketing Goes Social |
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While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
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Convergent PR: The Best of Both Worlds |
| By : Godfrey |
Published Date: Oct 24, 2008 |
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Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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Waymedia Proximity Marketing: Your Targetted Message At The Precise Time and Place |
| By : Waymedia |
Published Date: Oct 23, 2008 |
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Millions of handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is. People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words: If brands want to have a presence in their consumers’ environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times.
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More Emerging Marketing Topics |
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Online Video Marketing, Monitoring and Measurement, Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention |
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