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Results 1 - 25 of 58 matches |
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Field Guide to SMS |
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From critical alerts to time-sensitive notifications, some messages shouldn’t sit in an email inbox. By using SMS (“text messaging”), marketers can leverage a powerful, portable alternative to traditional communication mediums. Through ExactTarget’s Field Guide to SMS, you will learn how SMS can benefit your organization, as well as understand the variety of SMS types that exist, such as alerts, updates, and marketing messages.
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Why Branding Becomes More Important In Uncertain Times |
| By : Godfrey |
Published Date: Jun 12, 2008 |
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It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.
And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
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MGMA Connexion - Your Defining Source for Excellence in Medical Practice Management |
| By : MGMA |
Published Date: Jun 11, 2008 |
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MGMA Connexion™ magazine is the medical group practice professional's power resource. Filled with insight from peers, advice from experts and timely information on a myriad of topics, MGMA Connexion™ ranks as the "must-read" magazine for more than 21,500 MGMA members. MGMA’s flagship publication is distributed ten times per year. This issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.
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2008 Channel Preference Survey |
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Do you ever struggle with finding the right channels to reach your target audiences? With the range of choices ever expanding from email to SMS to Podcasts to Twitter, marketers are faced with a multitude of options to execute campaigns. ExactTarget’s Channel Preference Survey whitepaper specifically addresses the impact of consumer communication preferences on marketing success, and helps you take the guess-work out of your multi-channel marketing strategy.
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Real Time Information Delivery To Any Location Worldwide |
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To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.
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Customer Centric Messaging - What You Need To Know |
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In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
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Fundamentals of Marketing Through Games |
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This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
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Social Media Marketing |
| By : HubSpot |
Published Date: Apr 16, 2008 |
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Learn how to harness the power of the social mediasphere - facebook, digg, del.icio.us, reddit, and many others - to get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself as an expert in your field.
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Mobile Marketing – Unlocking a Powerful Tool |
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Communication is a profoundly human activity and the primary driving force behind all technological development. The secret of the mobile phone’s success lies not just in its simplicity, but also in its adaptability. Download this white paper to learn more.
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The Ultimate Wisdom of Crowds Platform |
| By : Clupedia |
Published Date: Apr 15, 2008 |
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This white paper proposes the ultimate platform to harness the wisdom of crowds – the collective opinion of people which is often better than the opinion of a single expert. The paper starts by describing the needs of different constituents namely consumers, reviewers, marketers, and advertising networks. It then takes an inventory of current solutions and points out their limitations. It also proposes some future developments.
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Customer Loyalty and Engagement: How Customer-Generated Content Can Impact Financial Services |
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The Internet, competition and expanded consumer options have changed the financial services industry forever. This white paper outlines how customer reviews can build elusive brand loyalty for banks. This white paper specifically denotes how customer reviews can drive the metrics that matter most to banks, including awareness, customer acquisition, and reaching Gen Y clients, who have the potential to be lifelong clients.
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Fundamentals of Mobile Marketing |
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This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
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When Commanding the Stage Means Passing the Mic |
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Virtually all organizations are realizing the importance of customer engagement. But in order to benefit, we must subscribe to the idea that consumers really can add value to our organization. And sometimes, that means removing the notion that we are the experts in exchange for the belief that we can learn a thing or two from our customers. The collective intelligence of the communities we serve is largely an untapped asset - a stream of valuable input that can help improve the decisions we make and shape the products we sell. This book explores the value of many - and the role that customer engagement will play in shaping the future of our businesses, our government, and our economy.
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Viral Marketing Best Practices |
| By : Clupedia |
Published Date: Mar 19, 2008 |
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This white paper proposes 10 best practices to design, launch, measure, and manage viral marketing campaigns. The emphasis is put on a tool that can automatize the process and use Social Networking Analysis (SNA) to identify key players in a social network willing and capable of spreading the word around.
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Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online |
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User-generated content – defined as information generated not by a business or media outlet, but by a user of such online assets – drives Web 2.0. When businesses enable customers – or users – to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing - word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word-of-mouth working with retailers.
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Keeping the Event in Event Marketing |
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In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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Video Presentation: The Dawn of a New Industry |
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Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
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Big Opportunity in 2008: Prospering In Hard Times Through Customer Insights |
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To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.” Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties. All businesses have felt the impact of today’s volatile economy. Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.
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Results 1 - 25 of 58 matches |
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