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Content Personalization

Content Personalization - Web pages are personalized based on the interests of an individual. Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed. The term customization is used instead when the site only uses explicit data such as ratings or preferences.

Results 1 - 25 of 33 matches Sort Results By : Published Date | Title | Company name
Driving ROI Through Email Relevance
By : Applix Published Date: Jan 24, 2008
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance. 
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Applix
More than a Financial Requirement
By : Aprimo Published Date: Jul 27, 2007
Aprimo manages the financial aspects of your marketing process and captures information about each marketing project, which facilitates Sarbanes-Oxley compliance. It puts into place detailed procedures to manage access rights, to create and document business rules that apply to marketing projects and to ensure appropriate review and approval.
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Aprimo
Personal and Dynamic Email Campaigns
By : Bluestreak Published Date: Oct 01, 2006
"Personal and Dynamic Email Campaigns" provides key metrics that emphasize the importance of personalizing and timing emails, and tips to use email as a relevant direct marketing tool. Download this presentation now!
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Bluestreak
Creating an Email Marketing Plan
By : Bronto Published Date: Nov 03, 2008
Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
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Bronto
Increasing Email Deliverability: Getting Email to the Inbox
By : Campaigner Published Date: Jan 24, 2008
Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
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Campaigner
Growing Opt-in Lists: Turning Web Browsers into Buyers
By : Campaigner Published Date: Jan 24, 2008
This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists — and turn your Web browsers into buyers.
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Campaigner
The Saas Advantage for Producing Product Catalogs
By : Catapult. Published Date: Apr 09, 2009
As a software provider for a product information management solution, we were experiencing a myriad of problems supporting and servicing our on premise application – too many versions to maintain, test, install and upgrade. It was becoming increasingly difficult to support our existing customers, let alone sell to new customers.  The following information is a compilation of our research.
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Catapult.
Increasing Revenue with Micro-Targeted Product Recommendations
By : ChoiceStream Published Date: Jan 08, 2009
Assure your online store not only survives but thrives in these challenging economic times.  Download “Increasing Revenue with Micro-Targeted Product Recommendations” by ChoiceStream - the premier personalization service provider.  Learn how personalized product recommendations can increase purchases, revenue and customer loyalty for your online store.
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ChoiceStream
Seven Key Requirements for Personalized Recommendation Services
By : ChoiceStream Published Date: Nov 12, 2008
ChoiceStream’s “Seven Key Requirements for Personalized Recommendation Services” white paper outlines e-commerce recommendation services and key capabilities that can improve sales revenue and customer engagement.  You’ll also receive a Recommendation Evaluation Scorecard to help you objectively summarize critical core requirements in order to maximize your return on investment.
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ChoiceStream
Personalization Technology Brief: Traditional Approaches Contrasted with ChoiceStream’s Universal
By : ChoiceStream Published Date: Oct 21, 2008
ChoiceStream's approach towards personalization differs dramatically from others.  In "Traditional Approaches Contrasted with ChoiceStream's Universal Recommender" technology brief you'll learn about the components of personalization systems.  Most importantly, you’ll learn how to choose a winning algorithm that provides the right personalization solution for your online store.
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ChoiceStream
NetApp Leverages Clickability to Double Traffic, Grow Leads Four-Fold, Cut Costs
By : Clickability, Inc. Published Date: Apr 29, 2009
In this case study, you'll learn how the Clickability SaaS Content-Management Platform enabled NetApp to roll out 16 global, multi-lingual websites in less than 90 days, and dramatically expand the number of worldwide employees who can update content. With Clickability, NetApp saved a "staggering amount of money" by cutting content management costs, while at the same time enjoying skyrocketing traffic and lead numbers, and over-delivering on business goals.

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Clickability, Inc.
Surviving to Thriving in Online Publishing: The Essential Strategies for Online Success
By : Clickability, Inc. Published Date: Apr 16, 2009
In this white paper, Aiden Colie, Former Senior Vice President, Web Technology, Time Inc. Interactive, reviews the current outlook for online publishing, discusses the challenges companies face if they ignore digital during the downturn, and offers some ideas for surviving (and thriving) in this environment. From a technology standpoint, the paper reviews Content Management Systems, the life-blood of online publishing.
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Clickability, Inc.
Customer Centric Messaging - What You Need To Know
By : Clickatell Published Date: May 07, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
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Clickatell
Which CMS Is Right For Me? A guide to evaluating the various CMS options
By : CrownPeak Published Date: Aug 28, 2008
The content management market has exploded in size in recent years with the availability of platforms like Open Source and SaaS giving way to scores of solutions in a variety of sizes and complexities. While companies are spoiled for choice, the unprecedented volume of solutions makes selecting the right content management system (CMS) for an organization an increasingly difficult task. Learn more today!

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CrownPeak
Guide to evaluating, implementing & deploying content management systems
By : CrownPeak Published Date: Mar 11, 2008
Congratulations you've decided to embark on the journey to implement a content management system (CMS) for your Web site. This document assumes that you have already built the business case for purchasing a CMS and has been signed off on by the appropriate stakeholders. Learn more today!

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CrownPeak
Automated Document Marking & Printing for Paper-Based and PDF Workflows
By : Enhancement Software Published Date: Jan 25, 2009
This white paper is intended to explore the process of secure and efficient paper‐based document marking and printing using Microsoft® Word. At the same time it will explore the savings that can be realized by implementing an automated practice that reduces risk of unintended use.
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Enhancement Software
How Does Your Marketing Fit in the Customer Lifecycle?
By : eROI Published Date: Oct 01, 2006
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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eROI
Join the Content Marketing Revolution: 20 Essential Tips
By : ideaLaunch Published Date: Apr 06, 2009
What is content marketing? It’s the art of understanding exactly what your customers need to know and the science of delivering it to them in a useful, compelling way. Learn the secrets for coming up with the right topics to engage readers, hiring and managing the best writers and putting content solutions together to earn trust and drive sales. These 20 savvy tips tell you how to implement a content marketing strategy to win the war of words on the web.
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ideaLaunch
Five Steps to Achieving Precise Customer Targeting Online
By : IDFocus Published Date: May 01, 2006
Today, the online customer touch point is the life's blood for the bulk of consumer-focused companies. In order to maximize a site's performance, it is imperative that the most robust, consumer-centric analytics be applied to the site to ensure the optimal experience for existing customers, as well as prospective ones. Read more about effective targeting now.
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IDFocus
Driving A Single View of The Customer
By : Informatica Published Date: Jun 15, 2006
The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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Informatica
7 Ways to Optimize Marketing Projects - Use Customizable Web-Based Software to Your Advantage
By : Intuit, Inc Published Date: Dec 02, 2008
No matter what role you have within an organization – be it engineer, salesperson, consultant, marketer, or business owner – you’ve acquired a second responsibility: project manager. But managing marketing projects has become more challenging than ever. Why? The work environment has expanded across departments, across job roles – and even across continents. To achieve organizational objectives, cross-functional teams form, collaborate, dissolve and re-form to tackle precisely defined projects and fulfill specific deliverables within carefully controlled deadlines and budget demands. Learn more today!
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Intuit, Inc
How to Supercharge Your Website with Online Video
By : iSpeakVideo Published Date: Dec 11, 2008
This report is packed full of useful tips plus "real world" ideas and guidelines to help any website owner or online marketer incorporate video onto their website.
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iSpeakVideo
How to Drive Sales and Improve the User Experience Using Interactive Conversation
By : Jellyvision Inc. Published Date: Feb 16, 2009
When your site offers a complex solution that requires high level customer engagement, it is often a challenge to keep customers’ attention enough to convey the value of your product. Download this paper to learn how to increase conversion rates, and reduce website abandonment by forging a personalized and emotional connection between your brand and consumers on your site.
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Jellyvision Inc.
Bringing Humanity Back to the Web
By : Live Person Published Date: Nov 16, 2006
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Live Person
White Paper: Market to Medical Groups
By : MGMA Published Date: Mar 09, 2009
Read this white paper from the Medical Group Management Association (MGMA) – the most respected association for the leaders of medical group practices. You’ll learn how you can take advantage of this niche audience and about technologies that these small and medium-sized businesses dedicated to health care need to run smoothly.
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MGMA
 
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