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Content Personalization

Content Personalization - Web pages are personalized based on the interests of an individual. Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed. The term customization is used instead when the site only uses explicit data such as ratings or preferences.

Results 1 - 25 of 37 matches Sort Results By : Published Date | Title | Company name
Personal and Dynamic Email Campaigns
By : Bluestreak Published Date: Jan 22, 2007
"Personal and Dynamic Email Campaigns" provides key metrics that emphasize the importance of personalizing and timing emails, and tips to use email as a relevant direct marketing tool. Download this presentation now!
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Bluestreak
Creating an Email Marketing Plan
By : Bronto Published Date: Mar 10, 2009
Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
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Bronto
Increasing Email Deliverability: Getting Email to the Inbox
By : Campaigner Published Date: Jan 09, 2007
Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
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Campaigner
Growing Opt-in Lists: Turning Web Browsers into Buyers
By : Campaigner Published Date: Jan 09, 2007
This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists — and turn your Web browsers into buyers.
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Campaigner
The Saas Advantage for Producing Product Catalogs
By : Catapult. Published Date: Apr 23, 2009
As a software provider for a product information management solution, we were experiencing a myriad of problems supporting and servicing our on premise application – too many versions to maintain, test, install and upgrade. It was becoming increasingly difficult to support our existing customers, let alone sell to new customers.  The following information is a compilation of our research.
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Catapult.
Personalization Technology Brief: Traditional Approaches Contrasted with ChoiceStream’s Universal
By : ChoiceStream Published Date: Feb 04, 2009
ChoiceStream's approach towards personalization differs dramatically from others.  In "Traditional Approaches Contrasted with ChoiceStream's Universal Recommender" technology brief you'll learn about the components of personalization systems.  Most importantly, you’ll learn how to choose a winning algorithm that provides the right personalization solution for your online store.
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ChoiceStream
Seven Key Requirements for Personalized Recommendation Services
By : ChoiceStream Published Date: Feb 04, 2009
ChoiceStream’s “Seven Key Requirements for Personalized Recommendation Services” white paper outlines e-commerce recommendation services and key capabilities that can improve sales revenue and customer engagement.  You’ll also receive a Recommendation Evaluation Scorecard to help you objectively summarize critical core requirements in order to maximize your return on investment.
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ChoiceStream
Increasing Revenue with Micro-Targeted Product Recommendations
By : ChoiceStream Published Date: Jan 08, 2009
Assure your online store not only survives but thrives in these challenging economic times.  Download “Increasing Revenue with Micro-Targeted Product Recommendations” by ChoiceStream - the premier personalization service provider.  Learn how personalized product recommendations can increase purchases, revenue and customer loyalty for your online store.
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ChoiceStream
Surviving to Thriving in Online Publishing: The Essential Strategies for Online Success
By : Clickability, Inc. Published Date: Jun 01, 2009
In this white paper, Aiden Colie, Former Senior Vice President, Web Technology, Time Inc. Interactive, reviews the current outlook for online publishing, discusses the challenges companies face if they ignore digital during the downturn, and offers some ideas for surviving (and thriving) in this environment. From a technology standpoint, the paper reviews Content Management Systems, the life-blood of online publishing.
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Clickability, Inc.
NetApp Leverages Clickability to Double Traffic, Grow Leads Four-Fold, Cut Costs
By : Clickability, Inc. Published Date: May 21, 2009
In this case study, you'll learn how the Clickability SaaS Content-Management Platform enabled NetApp to roll out 16 global, multi-lingual websites in less than 90 days, and dramatically expand the number of worldwide employees who can update content. With Clickability, NetApp saved a "staggering amount of money" by cutting content management costs, while at the same time enjoying skyrocketing traffic and lead numbers, and over-delivering on business goals.
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Clickability, Inc.
Customer Centric Messaging - What You Need To Know
By : Clickatell Published Date: May 20, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
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Clickatell
Interactive Relationship Marketing: Clicking with Customers through a fluid Lifecycle
By : ClickSquared Published Date: Aug 21, 2009
Learn how by achieving a 360-degree view of customer interests, markets can achieve unprecedented levels of: *Personalization, *Timing, *Relevance, *Cost-efficiency, *Accountability
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ClickSquared
Guide to evaluating, implementing & deploying content management systems
By : CrownPeak Published Date: Jun 30, 2009
Congratulations you've decided to embark on the journey to implement a content management system (CMS) for your Web site. This document assumes that you have already built the business case for purchasing a CMS and has been signed off on by the appropriate stakeholders. Learn more today!
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CrownPeak
Which CMS Is Right For Me? A guide to evaluating the various CMS options
By : CrownPeak Published Date: Jun 30, 2009
The content management market has exploded in size in recent years with the availability of platforms like Open Source and SaaS giving way to scores of solutions in a variety of sizes and complexities. While companies are spoiled for choice, the unprecedented volume of solutions makes selecting the right content management system (CMS) for an organization an increasingly difficult task. Learn more today!
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CrownPeak
Automated Document Marking & Printing for Paper-Based and PDF Workflows
By : Enhancement Software Published Date: Jan 30, 2009
This white paper is intended to explore the process of secure and efficient paper‐based document marking and printing using Microsoft® Word. At the same time it will explore the savings that can be realized by implementing an automated practice that reduces risk of unintended use.
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Enhancement Software
How Does Your Marketing Fit in the Customer Lifecycle?
By : eROI Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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eROI
Join the Content Marketing Revolution: 20 Essential Tips
By : ideaLaunch Published Date: Apr 21, 2009
What is content marketing? It’s the art of understanding exactly what your customers need to know and the science of delivering it to them in a useful, compelling way. Learn the secrets for coming up with the right topics to engage readers, hiring and managing the best writers and putting content solutions together to earn trust and drive sales. These 20 savvy tips tell you how to implement a content marketing strategy to win the war of words on the web.
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ideaLaunch
Driving A Single View of The Customer
By : Informatica Published Date: Jan 16, 2007
The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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Informatica
7 Ways to Optimize Marketing Projects - Use Customizable Web-Based Software to Your Advantage
By : Intuit, Inc Published Date: Mar 19, 2009
No matter what role you have within an organization – be it engineer, salesperson, consultant, marketer, or business owner – you’ve acquired a second responsibility: project manager. But managing marketing projects has become more challenging than ever. Why? The work environment has expanded across departments, across job roles – and even across continents. To achieve organizational objectives, cross-functional teams form, collaborate, dissolve and re-form to tackle precisely defined projects and fulfill specific deliverables within carefully controlled deadlines and budget demands. Learn more today!
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Intuit, Inc
How to Supercharge Your Website with Online Video
By : iSpeakVideo Published Date: Mar 27, 2009
This report is packed full of useful tips plus "real world" ideas and guidelines to help any website owner or online marketer incorporate video onto their website.
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iSpeakVideo
How to Drive Sales and Improve the User Experience Using Interactive Conversation
By : Jellyvision Inc. Published Date: Mar 23, 2009
When your site offers a complex solution that requires high level customer engagement, it is often a challenge to keep customers’ attention enough to convey the value of your product. Download this paper to learn how to increase conversion rates, and reduce website abandonment by forging a personalized and emotional connection between your brand and consumers on your site.
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Jellyvision Inc.
How to Attract & Retain Customers with Content
By : Junta42 Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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Junta42
Bringing Humanity Back to the Web
By : Live Person Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Live Person
The Medical Practice of the Future: Competitively positioning your products and services.
By : Medical Group Management Association (MGMA) Published Date: Oct 12, 2009
In this highly informative piece, authors Cynthia L. Dunn, RN, FACMPE and Rosemarie Nelson, MS, healthcare industry leading experts and principal consultants for the MGMA Health Care Consulting Group (www.mgma.com/consulting) have composed an in-depth look at the medical practice of the future that will allow you to learn about the following.
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Medical Group Management Association (MGMA)
MGMA Connexion Magazine
By : Medical Group Management Association (MGMA) Published Date: Jun 25, 2009
MGMA Connexion™ magazine is the medical group practice professional's power resource. This popular magazine is filled with insight from peers, advice from experts and timely information on a variety of cutting-edge healthcare industry topics. MGMA Connexion™ magazine ranks as the "must-read" magazine for nearly 23,000 Medical Group Management (MGMA) members. MGMA's flagship publication is distributed ten times per year with a circulation well beyond the nearly 23,000 readers. About 50% or readers report the MGMA that they pass the issues on to other readers. This sample issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.
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Medical Group Management Association (MGMA)
 
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