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Results 1 - 24 of 24 matches |
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White Paper: Click to Call: Giving Voice to Online Transaction |
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Forrester Research identified click to call technology as one of the "Twelve Technologies That Will Transform Online Retail". Online buyers seek to move between phone and Internet channels in a single unbroken session, merging the best of both worlds: the immediacy and human touch of the phone, with the ease and convenience of the Internet. Read More.
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Three Steps to Developing Effective Calls to Action |
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With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
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Seven Key Requirements for Personalized Recommendation Services |
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ChoiceStream’s “Seven Key Requirements for Personalized Recommendation Services” white paper outlines e-commerce recommendation services and key capabilities that can improve sales revenue and customer engagement. You’ll also receive a Recommendation Evaluation Scorecard to help you objectively summarize critical core requirements in order to maximize your return on investment.
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Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty |
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Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
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How Sales Go Up When You Stop Selling |
| By : GoldMail |
Published Date: Aug 27, 2009 |
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There are three key challenges every sales organization needs to overcome.
. People resist being sold to
. They hide from you behind voice mail and email
. No personal connection can be established
This paper will review all three challenges and provide key case studies for how real world sales teams overcame this resistance to increase revenue without chasing buyers.
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Join the Content Marketing Revolution: 20 Essential Tips |
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What is content marketing? It’s the art of understanding exactly what your customers need to know and the science of delivering it to them in a useful, compelling way. Learn the secrets for coming up with the right topics to engage readers, hiring and managing the best writers and putting content solutions together to earn trust and drive sales. These 20 savvy tips tell you how to implement a content marketing strategy to win the war of words on the web.
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How to Drive Sales and Improve the User Experience Using Interactive Conversation |
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When your site offers a complex solution that requires high level customer engagement, it is often a challenge to keep customers’ attention enough to convey the value of your product. Download this paper to learn how to increase conversion rates, and reduce website abandonment by forging a personalized and emotional connection between your brand and consumers on your site.
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How to Attract & Retain Customers with Content |
| By : Junta42 |
Published Date: Aug 20, 2009 |
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This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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Overcoming Three Challenges Facing the Direct Marketer |
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B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
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4 Reasons You Need a B2B Specific Email Solution |
| By : Pardot |
Published Date: Apr 29, 2009 |
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B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
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8 Quick Steps to Double B2B Conversions |
| By : Pardot |
Published Date: Apr 29, 2009 |
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You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
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Successfully extend CRM to your mobile workforce |
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Workforce mobilization has become a key competitive requirement for most organizations. However, enabling mobility is more than just providing laptops and mobile phones to users and sending them out into the field. It's about selecting the appropriate technologies and developing the right user experience.
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Win more customers with CRM in social media |
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Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are.
*Cone 2008 Business in Social Media Study
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Results 1 - 24 of 24 matches |
Sort Results By : Published Date | Title | Company name |
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