 |
|
Results 1 - 24 of 24 matches |
Sort Results By : Published Date | Title | Company name |
|
|
The Economic Necessity of Customer Service |
|
|
Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
Download Now
|
 |
|
|
|
Why Interactive Support Is Essential For Travel eBusiness |
|
|
Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
Download Now
|
|
|
|
|
|
|
Three Steps to Developing Effective Calls to Action |
|
|
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
Download Now
|
 |
|
|
|
|
|
|
|
Understanding and Influencing Online Customer Behavior |
|
|
With clickstream analytics, you know WHAT your online customers are doing online. But, do you know WHY? To learn how to take your web analytics to the next level by adding the WHY to the WHAT, download this free white paper on the value of adding customer satisfaction measurement to your behavioral web analytics.
Download Now
|
 |
|
|
|
How Sales Go Up When You Stop Selling |
| By : GoldMail |
Published Date: Aug 27, 2009 |
|
There are three key challenges every sales organization needs to overcome.
. People resist being sold to
. They hide from you behind voice mail and email
. No personal connection can be established
This paper will review all three challenges and provide key case studies for how real world sales teams overcame this resistance to increase revenue without chasing buyers.
Download Now
|
 |
|
|
|
|
|
|
|
How to Drive Sales and Improve the User Experience Using Interactive Conversation |
|
|
When your site offers a complex solution that requires high level customer engagement, it is often a challenge to keep customers’ attention enough to convey the value of your product. Download this paper to learn how to increase conversion rates, and reduce website abandonment by forging a personalized and emotional connection between your brand and consumers on your site.
Download Now
|
 |
|
|
|
|
|
Utilizing Channel Integration to Reach as Many Consumers As Possible With A Single Marketing Message |
|
|
A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.
Download Now
|
 |
|
|
|
|
|
Bringing Humanity Back to the Web |
|
|
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Download Now
|
 |
|
|
|
Don't Let Bad HTML Sabotage Your Email Campaigns |
| By : Lyris |
Published Date: Oct 02, 2009 |
|
In recent years many email marketers have avoided HTML emails fearing deliverability issues and lower response rates. But HTML emails only create problems when they are coded or designed the wrong way. HTML problems can easily be avoided with a little guidance. Here's a definitive guide that even the most experienced marketers will find essential for developing HTML emails that get desired results.
Download Now
|
 |
|
|
|
|
|
MGMA Connexion Magazine |
|
|
MGMA Connexion™ magazine is the medical group practice professional's power resource. This popular magazine is filled with insight from peers, advice from experts and timely information on a variety of cutting-edge healthcare industry topics. MGMA Connexion™ magazine ranks as the "must-read" magazine for nearly 23,000 Medical Group Management (MGMA) members. MGMA's flagship publication is distributed ten times per year with a circulation well beyond the nearly 23,000 readers. About 50% or readers report the MGMA that they pass the issues on to other readers. This sample issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.
Download Now
|
 |
|
|
|
Overcoming Three Challenges Facing the Direct Marketer |
|
|
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
Download Now
|
 |
|
|
|
8 Quick Steps to Double B2B Conversions |
| By : Pardot |
Published Date: Apr 29, 2009 |
|
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
Download Now
|
 |
|
|
|
Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen |
|
|
This Silverpop white paper lays out the 16 Deliverability “Must Dos” that will give you measurable improvement in the number of messages delivered correctly to subscribers’ inboxes. You’ll also find an explanation of basic concepts, a resource section and links to more information at the Silverpop Web site and from other deliverability authorities.
Download Now
|
 |
|
|
|
5 Steps to Building an Online Customer Experience Competency |
| By : Tealeaf |
Published Date: May 12, 2008 |
|
While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience. Tealeaf gives you insights via their new guide, "Building an Online Customer Experience Competency: Five Steps".
Download Now
|
 |
|
|
|
|
|
Your Reputation Holds the Key to Deliverability |
|
|
Twenty percent of legitimate email never reaches the inbox. Blame the ISPs' ongoing fight against spam-and then, look in the mirror. Today, your sending practices play the major role in determining whether or not your email makes it to the inbox.
Download Now
|
 |
|
|
| |
|
|
|
Results 1 - 24 of 24 matches |
Sort Results By : Published Date | Title | Company name |
RSS
