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Overcoming Three Challenges Facing the Direct Marketer

By : Offermatica

Published Date: Jan 03, 2007

B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
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5 Steps to Effective Web Measurement

By : Omniture

Published Date: Jun 27, 2007

Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
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The SiteSpect Difference: A Unique Non-Intrusive Approach to Multivariate and A/B Testing

By : SiteSpect

Published Date: Feb 25, 2008

Whether you are looking to increase the effectiveness of your pay-per-click advertising, convert more browsers into buyers, or increase the average order value from loyal customers, website testing and optimization should be a major part of your strategy. But what should you look for in a multivariate testing vendor?
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ConocoPhillips: Electronic News You Can Use

By : Zmags, Corp.

Published Date: Apr 27, 2009

ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
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Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too

By : Zmags, Corp.

Published Date: Apr 27, 2009

In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
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