 |
|
Results 1 - 25 of 83 matches |
Sort Results By : Published Date | Title | Company name |
|
|
Conversions: The Only Real Way to Measure Success for Acquisition Email |
|
|
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Download Now
|
 |
|
|
|
Improve Your Open Rates for Acquisition Email |
|
|
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
Download Now
|
|
|
|
|
|
|
The Economic Necessity of Customer Service |
|
|
Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
Download Now
|
 |
|
|
|
|
|
Data Collection Strategies for Lifecycle Messaging |
|
|
The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
Download Now
|
 |
|
|
|
Denison University: Email Marketing Delivers ROI for College Fund Raising |
|
|
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
Download Now
|
 |
|
|
|
|
|
|
|
The Red Flags Rules: Know the Red Flags, Stay Compliant |
|
|
In 2003, the Red Flags Rules were mandated as part of the Fair and Accurate Credit Transactions (FACT) Act. This act was implemented in response to a rise in identity theft and identity fraud claims, particularly within the lending industry.
With these guidelines, the federal government requires creditors and financial institutions to implement a system of checks so that they may "identify, detect, and respond to patterns, practices, or specific activities that could indicate identity theft."
Download Now
|
 |
|
|
|
|
|
|
|
How to maximize conversions for digital campaigns at minimal cost |
|
|
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
Download Now
|
 |
|
|
|
|
|
Video Landing Pages: A Powerful New Email Marketing Application |
|
|
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
Download Now
|
 |
|
|
|
How to Acquire Satisfied and Loyal Online Customers |
|
|
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Download Now
|
 |
|
|
|
Best Practices for Measuring the Website Contribution to Multi-channel Purchase Behavior |
|
|
To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
Download Now
|
|
|
|
|
How to Select Partners to Communicate Your News |
| By : Godfrey |
Published Date: Oct 24, 2008 |
|
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
Download Now
|
 |
|
|
|
Holiday Retail Recap 2009 |
| By : Hitwise |
Published Date: Mar 04, 2010 |
|
Learn which retail websites were successful this holiday season and how trends differed this year from years past. This webcast also covers what holiday content and gifts consumers searched and the shifts in audience profiles for the 2009 holiday season.
Download Now
|
 |
|
|
|
Hitwise Credit Card Report |
| By : Hitwise |
Published Date: Mar 04, 2010 |
|
What is the state of credit card comparison websites? Learn the answer to this question and more with the latest research report from Hitwise. You will learn what types of consumers are shopping around for credit cards, how that is changing and whether more consumers are seeking out store cards or specialty cards.
Download Now
|
|
|
|
|
|
|
|
|
|
|
How To Get Found On Google With The HubSpot Software |
|
|
There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.
Download Now
|
 |
|
|
|
How To Convert More Website Visitors To Leads With The HubSpot Software |
|
|
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
Download Now
|
|
|
|
| |
|
|
|
Results 1 - 25 of 83 matches |
Sort Results By : Published Date | Title | Company name |
RSS