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Ad Networks - A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

Results 1 - 25 of 82 matches Sort Results By : Published Date | Title | Company name
10 Tips for Webinar Invitations
By : Act-On Published Date: Nov 12, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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Act-On
Marketing without Analytics: Is it really marketing?
By : Alterian Inc Published Date: Dec 19, 2008
Successful marketing starts at the core of information known about the audience you are trying to reach, and without analytics you are fighting an uphill battle to truly understand your prospective customer.
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Alterian Inc
Marketing's New 5Ps: Turning What You Know Inside Out?
By : Alterian Inc Published Date: Dec 19, 2008
Originally the 4Ps were the basis for every marketing implementation, but with the dynamic marketplace and customers constantly changing, the 4Ps are no longer enough to satisfy your customer's needs. Changing your core values to 5Ps and integrating these ideas will allow your company to keep pace and understand the customer better.
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Alterian Inc
Mastering the Customer Experience
By : Alterian Inc Published Date: Dec 19, 2008
In order to master the customer experience one must have the correct insight about that customer, and the easiest way to achieve these results is through analytics.
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Alterian Inc
The Market Services Provider: A Marketer's Most Strategic Hire
By : Alterian Inc Published Date: Dec 19, 2008
Staff development and retention in MSPs rank high in terms of importance to marketers, but most marketers do not know the details of staff development and retention of their MSPs.
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Alterian Inc
The Seven Deadly Sins of Content Management
By : Alterian Inc Published Date: Dec 19, 2008
Can your business afford to buy one Content Management System this year only to repurchase another solution next year? If your answer is NO, then read on to learn how to avoid the seven most common purchasing sins committed when buying a CMS.
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Alterian Inc
The Digital Competitive Advantage: There's More to Email than Email
By : Alterian Inc Published Date: Dec 19, 2008
E-mail is often overlooked as a solid direct marketing channel through being made into a 'spray and pay' approach, but make no mistake, e-mail with the power of analytics can become a marketer's best friend.
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Alterian Inc
The High-Stakes World of E-Marketing
By : Alterian Inc Published Date: Dec 19, 2008
When looking to expand your marketing to new customers, better results are found when the quality, not the quantity, of potential customers is the focus of the objective.
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Alterian Inc
What Do You Mean You're Too Busy?
By : Alterian Inc Published Date: Dec 19, 2008
The use of a Marketing Resource Management tool is an invaluable way to be sure that the most efficient process is being taken so that your resources aren't wasted.
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Alterian Inc
Building the Business Case for Operational Marketing
By : Alterian Inc Published Date: Dec 18, 2008
Operational Marketing applications enhance the marketing function ability to plan, budget, coordinate execution and measure the impact of marketing efforts. This white paper is designed to provide advice and guidance to marketing and IT professionals who are considering making the case for the purchase and deployment of Operational Marketing.
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Alterian Inc
Contact Optimization for Direct Marketers Brief
By : Alterian Inc Published Date: Dec 18, 2008
Changes in customer behavior, contact saturation, and the emergence of new digital channels are forcing marketers to identify new ways to acquire, retain, and grow customers. Organizations that have embraced analytics to inform and evaluate campaigns, drive contact strategies, and ultimately enhance customer experiences have seen improvements in overall marketing effectiveness and ROI.
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Alterian Inc
Creating a Web Strategy
By : Alterian Inc Published Date: Dec 18, 2008
This white paper discusses best starting points and key factors of determining a website strategy, as well as how to avoid common pitfalls of the process.
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Alterian Inc
How to Make Marketing Integration a Whole Lot Easier
By : Alterian Inc Published Date: Dec 18, 2008
Marketing Integration should not be seen with an end result of a Utopia, but instead as one ongoing process.  It can be increased through small integration of on-line and off-line processes that in the end will lead to a better understanding of one's market and financial decisions.
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Alterian Inc
Solutions to the Demise of Directory Assistance Data
By : Amacai Published Date: Oct 03, 2008
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.
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Amacai
Improving Your Online Presentation Skills
By : Arkadin Published Date: Feb 27, 2009
This webinar walks you through steps you need to improve your skills when creating your own webinars. It shows you how to make your webinars more effective, help better your presentation skills, vocal techniques, reduce bad habits and how to get interactive with your audience. If you have ever wanted to improve your webinars, this presentation will help you do that. Download today!
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Arkadin
Managing Your Contacts: The Business of Personal Relationships
By : BatchBlue Software Published Date: Mar 27, 2009
Every small business has some system for organizing and documenting its relationships. If that system is no longer working, or could be improved upon, a new contact management system is in order. This Blue Paper will help small business owners research, select and implement the system that will work effectively for them.
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BatchBlue Software
Building B2B Brands with Search Marketing
By : Business.com Published Date: Jul 20, 2009
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
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Business.com
Improving Lead Quality in B2B Search Marketing
By : Business.com Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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Business.com
10 Tips to Improving Your Search Marketing ROI: BtoB Search Guide
By : Business.com Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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Business.com
Unlocking the B2B Web Analytics 'Black Box'
By : Business.com Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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Business.com
How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers
By : CDI Published Date: Feb 10, 2009
White paper or Webinar?  Free trial or sweepstakes?  Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.
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CDI
Press Release Wire Services: Choosing the Best One for Your Business
By : Clarity Quest Marketing Published Date: Dec 22, 2008
When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
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Clarity Quest Marketing
Surviving to Thriving in Online Publishing: The Essential Strategies for Online Success
By : Clickability, Inc. Published Date: Jun 01, 2009
In this white paper, Aiden Colie, Former Senior Vice President, Web Technology, Time Inc. Interactive, reviews the current outlook for online publishing, discusses the challenges companies face if they ignore digital during the downturn, and offers some ideas for surviving (and thriving) in this environment. From a technology standpoint, the paper reviews Content Management Systems, the life-blood of online publishing.
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Clickability, Inc.
The First Step in a Successful Mobile Banking Strategy
By : Clickatell Published Date: May 20, 2008
This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.
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Clickatell
Choosing the Right Email Service Provider: Top 20 factors to consider when shopping for an ESP
By : ClickMail Marketing Published Date: Jun 03, 2009
Whether you're in the market for a new ESP now or want to see how your current one stacks up, you'll find this whitepaper an invaluable resource. This whitepaper will help you take a thoughtful, informed approach to your ESP selection or comparison to your existing solution, so you can compare apples-to-oranges and still make a wise choice.
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ClickMail Marketing
 
Results 1 - 25 of 82 matches Sort Results By : Published Date | Title | Company name
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