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Pay Per Click Marketing

Pay Per Click - Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.

Results 1 - 18 of 18 matches Sort Results By : Published Date | Title | Company name
How to Boost Your Earnings Per Click - A Special Report for Publishers and Ad Networks
By : Click Forensics Published Date: Nov 30, 2007
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
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Click Forensics
Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot
By : Engine Ready Published Date: Oct 12, 2006
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
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Engine Ready
Analytics Tips: Wrong Keywords May Be Hazardous To Your Health
By : Engine Ready Published Date: Jun 07, 2007
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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Engine Ready
SEO vs. PPC - The Final Round
By : Engine Ready Published Date: Feb 12, 2008
As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.
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Engine Ready
The Brand Lift of Search
By : Enquiro Research Published Date: Dec 05, 2007
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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Enquiro Research
Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach
By : Fathom SEO. Published Date: May 02, 2007
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
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Fathom SEO.
Webcast: 5 Tips to Turn Your Website into a Marketing Machine
By : HubSpot Published Date: Sep 29, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing webcast discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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HubSpot
Learn how Direct Agents Inc Drove Highly Targeted Traffic to Their Website
By : IndustryBrains Published Date: Jan 12, 2006
Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience.
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IndustryBrains
Why Paid Search Campaigns Often Fall Short of their Volume Targets
By : Marin Software Published Date: Jun 23, 2008
One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.  However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
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Marin Software
Organic SEO or Pay-Per-Click Advertising - Which Should You Choose?
By : Medium Blue Published Date: Oct 01, 2006
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.
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Medium Blue
7 Advanced Steps to Effective Search Marketing
By : Omniture Published Date: Aug 07, 2006

If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.


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Omniture
B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers
By : Oneupweb Published Date: Jun 03, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
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Oneupweb
Paid Search: Follow the Money
By : Oneupweb Published Date: Mar 12, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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Oneupweb
Target Google's Top 10 to Sell Online
By : Oneupweb Published Date: Feb 04, 2005
Oneupweb's broad study, Target Google's Top 10 to Sell Online, demonstrates a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.
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Oneupweb
Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online
By : Oneupweb Published Date: Nov 09, 2007
Uncover the social marketing secrets of the hottest holiday products with Oneupweb's white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.
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Oneupweb
Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online
By : Oneupweb Published Date: Jan 30, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
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Oneupweb
Search Engine Optimization Survival Guide
By : Oneupweb Published Date: Jun 23, 2008
Talk the talk of search engine marketing with Oneupweb's Search Engine Optimization Survival Guide. Learn important terminology, discover interesting facts and put SEO to work for you.
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Oneupweb
Leveraging the Right Resources to Fit Your Search Marketing Budget
By : WebMetro Published Date: Jan 08, 2008
Regardless of your budget, website owners and marketers have an abundance of resources available when it comes to Search Engine Marketing (SEM). Maneuvering through those resources and determining what aptly works for your company is the tricky part.
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WebMetro
 
Results 1 - 18 of 18 matches Sort Results By : Published Date | Title | Company name
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