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Results 1 - 25 of 53 matches |
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Why Interactive Support Is Essential For Travel eBusiness |
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Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online |
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User-generated content – defined as information generated not by a business or media outlet, but by a user of such online assets – drives Web 2.0. When businesses enable customers – or users – to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing - word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word-of-mouth working with retailers.
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Altruism Drives User-Generated Content, Study with Keller Fay, November 2007 |
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Bazaarvoice and the Keller Fay Group, conducted a survey of over 1,300 online reviewers to discover what moved them to share their opinions. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Fully 90 percent write reviews in order to help others make better buying decisions and more than 70 percent want to help companies improve the products they build and carry.
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Boosting Natural Search Traffic Using Ratings and Reviews |
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Driving traffic from natural search is increasingly competitive and expensive. Online marketers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.
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Customer Loyalty and Engagement: How Customer-Generated Content Can Impact Financial Services |
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The Internet, competition and expanded consumer options have changed the financial services industry forever. This white paper outlines how customer reviews can build elusive brand loyalty for banks. This white paper specifically denotes how customer reviews can drive the metrics that matter most to banks, including awareness, customer acquisition, and reaching Gen Y clients, who have the potential to be lifelong clients.
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An Email Marketer's Call to Action for 2008 |
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As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.
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Denison University: Email Marketing Delivers ROI for College Fund Raising |
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Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
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A Guide to Effective Email Acquisition |
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This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
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Customer Centric Messaging - What You Need To Know |
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In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
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ListGrabber: Tool to Capture Contact Lists/Leads from free lead sources on the Internet |
| By : eGrabber |
Published Date: Sep 21, 2009 |
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The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.)
This sales and marketing software enables you to:
. Capture name, address, email, phone and fax number, etc of likely prospects
. Automatically transfer the captured contacts into an Excel spreadsheet or any other database
. Complete your online lead generation in seconds
. Start your cold calling and email/telemarketing campaigns sooner
. Capture contact information found in email signatures, spreadsheets and documents
Cost: $249.95
Download your Trial Copy Today.
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When an 800 Number May Work Against You |
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If your company provides services throughout a major metropolitan area, or even in multiple areas, you may think you're improving the odds of attracting new business by offering a toll-free 800 number on your web site. However, a recent test by the Engine Ready team actually proved the opposite. Read the results in this white paper.
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How Does Your Marketing Fit in the Customer Lifecycle? |
| By : eROI |
Published Date: Jan 23, 2007 |
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Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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Integrating Email, CRM, and Web Analytics |
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To maximize your marketing efforts, integration is key. By combining email marketing, CRM, and web analytics, you can boast a powerful, one-to-one marketing machine. To achieve this, you must first understand where you stand on the integration continuum and align your strategy accordingly.
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How to Acquire Satisfied and Loyal Online Customers |
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This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty |
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Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
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Free Shipping: Does It Drive Online Holiday Sales and Long-Term Loyalty? |
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Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time? ForeSee Results found some interesting answers to these questions.
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Results 1 - 25 of 53 matches |
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