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A press release or media release, as it is also called, is a condensed article that is written in a journalistic style. The purpose of the news release is to highlight what is interesting and newsworthy about your company or organization. Press release publishing offers many benefits to your business, and is a powerful marketing tool in any integrated marketing plan.

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Press Release Wire Services: Choosing the Best One for Your Business

By : Clarity Quest Marketing

Published Date: Dec 22, 2008

When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
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The Changing Face of PR

By : Cymfony

Published Date: Oct 19, 2006

This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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Integrating Marketing and PR for SEO Success

By : Vocus, Inc

Published Date: Dec 11, 2008

Impact your company’s bottom line with SEO tools for marketing and PR. Discover simple SEO techniques to make your news visible to consumers, search engines and the media.
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Planning for PR Success: Four Keys to Prepare for 2009

By : Vocus, Inc

Published Date: Dec 03, 2008

Evaluate your current PR program to help you develop a plan that will reach your goals and objectives, while delivering value to the business. Learn the four keys you need to plan for strong, focused and successful PR in 2009.
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Five Tips for Delivering Great PR for Less Money

By : Vocus, Inc

Published Date: Oct 21, 2008

Get the five tips you need to deliver great PR for less money. Leverage the latest PR tools to help you accelerate the impact of your PR initiatives, while being budget conscious.
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The Expanding Role of the PR Professional

By : Vocus, Inc

Published Date: Aug 11, 2008

Analyze the expanded role of PR professionals as they lead strategic company initiatives. Learn techniques to support business growth and ultimately the company’s bottom line.
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Search Engine Optimization for Press Releases

By : Vocus, Inc

Published Date: Mar 18, 2008

Identify ways to increase rankings in search engines and drive traffic to your website. Get tips to optimize your press releases for search engines—reach a broader audience, deliver your message & drive traffic to your website.
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