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Transforming Marketing Departments into Marketing Powerhouses

Archway
By : Archway
INFORMATION
Published : Nov 21, 2008
Length : 6
Type : White Paper
 
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Overview :
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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