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The CMO's Strategic Agenda Benchmark Report

IBM Corp.
By : IBM Corp.
INFORMATION
Published : Oct 17, 2006
Length : 33
Type : White Paper
 
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Overview :

Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult 

This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.

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Emerging Marketing , International Marketing , Loyalty And Retention
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