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Find out how organizations can use social approaches to create meaningful business value. This report is based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations.
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
Read this latest Gartner report to learn key trends in the Web Content Management (WCM) market for 2012, Adobe's core strengths in the WCM space and Why Gartner rates Adobe as a market leader in web content management.
Univision achieves cross-platform content parity and a stellar mobile user experience by utilizing over 100 integration points to deliver its content across 90+ unique mobile sites, making it the most comprehensive Hispanic mobile portal.
Published By: Epsilon
Published Date: Aug 23, 2012
As competition increases, financial institutions need to enhance the overall mobile banking experience to stay relevant and better meet customers' demands and constantly changing needs.
Published By: SiteSpect
Published Date: Jun 15, 2012
Leading research shows that visitor behavior is directly related to the speed of the browsing experience. Download the "Optimizing for Speed: 5 Key Techniques for Accelerating Web and Mobile Sites" whitepaper and find out how maximizing site performance can help you increase conversion rates and customer satisfaction.
Published By: SiteSpect
Published Date: Jun 11, 2012
Marketers have been successfully using testing and targeting to optimize their websites to increase conversions and maximize ROI. Download the "Successful Web Site Testing Practices" whitepaper from SiteSpect for strategies on how to make the most of your online optimization program.
Published By: OpenText
Published Date: Jun 06, 2012
Content is key to the customer experience, yet digital content strategies at many organizations do not maximize the value of their content across online and offline channels.
Published By: Janrain, Inc.
Published Date: Apr 25, 2012
Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. Download the research report and discover the preferred alternative for 77% of consumers.
Published By: Janrain, Inc.
Published Date: Apr 25, 2012
A comprehensive user management platform provides the essential tools for improving acquisition, creating engagement and building intelligence. Use this guide when evaluating prospective vendors to select the right user management platform partner.
Published By: Janrain, Inc.
Published Date: Apr 25, 2012
It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
Learn how decreasing the time it takes to interact with your website increases engagement, response, and conversion.
In this report, learn:
*Why slow page-loading sabotages your marketing
*Proven ways to improve performance
*How to boost speed across mobile devices
Published By: IBM Unica
Published Date: Feb 09, 2012
Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.
om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
Published By: Tealium
Published Date: Dec 15, 2011
Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.
Published By: Balihoo
Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
Advertising.com's premium sponsored listings network gives you an unmatched ability to target your text ads by site, section, or page on the web's most popular sites.
To help you navigate the waters, here are eight signs that you may have outgrown your current Email Service Provider (ESP) and are ready to step up to a richer, more advanced email marketing platform.
