Trade Shows/Events

How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals

Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.

CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.

Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.

The lights, the atmosphere, the big screen - it all comes together at the cinema. A great brand deserves a terrific event that mesmerizes its audience and employees. Planning a cinema event is a lot like directing a movie from the cutting room to the red carpet. For your event, evaluate how to deliver without giving too much away. You must know what will connect with your audience.

Take advantage of the iPad's interactivity and mobility to wow your clients and leave an impression that sets you apart from the competition.

In this FREE eBook, learn how PRODUCT marketing departments are creating engaging tools to look 'under the hood' and gain far more knowledge and understanding of the capabilities and benefits of MEDICAL, TELECOM and INDUSTRIAL products. Whether it's a MRI machine, a server or large machinery, INTERACTIVE 3D MARKETING SOLUTIONS are creating powerful customer experiences proven to INCREASE SALES and excite customers.

Come and experience for yourselves on June 21st 2011 at 1:00 pm EST how companies such as Virgin America have adopted innovative techniques that leverage the full potential of today's robust Online Events platforms to achieve challenging corporate communications objectives.

Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.

The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period.

This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.

In this complimentary white paper, discover how new interactive technologies allow companies to obtain quick ROIs - in the hundreds of thousands - while creating emotional customer connections at events. Learn how your 2011 marketing programs will generate greater ROI with new interactive marketing technologies.

In this white paper, learn why the marketer's primary mission is to clarify that differentiation and how to find successful marketing tools and techniques to do just that.

In this white paper, learn some of the key ingredients in building excitement around product marketing.

Benefits of green trade show displays

This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.

Learn the truth about measuring the sales impact and ROI of social media

Powerful stories captivate us every day. NCM Fathom explores how businesses can drive revenue and build loyalty sharing their brand's story to compel audiences to change behavior and take action.

To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.”  Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.  All businesses have felt the impact of today’s volatile economy.  Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.

In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.