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Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.

Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.

How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals

Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.

You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.

This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.

Find out more about PIM 360-degrees Now!

This white paper provides insight on how PIM is changing process and offers 6 key factors on how to succeed in implementation and change management.

In this white paper you'll find just what you need to know in order to build a strategy to optimize your conversion rate!

Find out why companies that are planning a mobile commerce strategy should use a product information or PIM system to enable this channel and how you can make the most of it.

This white paper takes a look at First Movers, those who believe in social commerce and hope to discover what significance Product Information Management (PIM) has in this context.

Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!

This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.

Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.

How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.

Take advantage of the iPad's interactivity and mobility to wow your clients and leave an impression that sets you apart from the competition.

The first Web seminar in the series is titled "Operational Data Quality: Get the Data Right the First Time" and will be conducted by Ed Wrazen, vice president of product marketing at Trillium Software.

Find out how to refine your email campaigns and achieve maximum ROI by following the simple steps of: Tailoring, Testing, Timing, and Tracking.

The first Web seminar in the series is titled "Operational Data Quality: Get the Data Right the First Time" and will be conducted by Ed Wrazen, vice president of product marketing at Trillium Software.

Hear Andy Hayler from the Information Difference discuss these challenges as he presents the findings of his research report, "Building a Robust Business Case for High Quality Master Data".

To achieve business goals and objectives, you must first optimize the information supporting all of your business processes. Implementing an Information Quality Management practice and applying best practices will help maximize the value of your information.

Come and experience for yourselves on June 21st 2011 at 1:00 pm EST how companies such as Virgin America have adopted innovative techniques that leverage the full potential of today's robust Online Events platforms to achieve challenging corporate communications objectives.

Effective CRM demands a single, complete, accurate view of customer information including purchasing history, product interest, and support interactions. Enterprises require a solution to discover data issues, correct and standardize, and maintain data accuracy and consistency.

Gerson Lehrman Group Inc.'s panel of experts discusses the commercial, clinical, and regulatory challenges unique to orphan drug development.

The objective of this research was to learn how doctors react to existing online communication methods and communities, and to learn about their feelings and attitudes about communicating directly with pharmaceutical companies.