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Published By: The Mx Group
Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
Published By: Marketo
Published Date: Nov 04, 2011
Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equippedto manage lead flow and process leads more efficiently.
Published By: Neustar
Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Published By: Salesforce
Published Date: Feb 21, 2013
Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.
For many B2B marketers, IVR (interactive voice response) is now an integral piece of their campaigns. How are they using inbound and outbound IVR to generate and qualify phone leads? Would IVR help your lead gen efforts? Find out in this white paper.
Download this white paper to learn how to track inbound phone leads back to specific ads, web pages, and SEO and PPC terms. See exactly which ads are working and which should be stopped. Get credit for every lead and dollar your campaigns generate.
Better lead management can be the foundation for enabling sales and proving a return on marketing investment, but it takes more than just a software package to achieve.
A speedy but comprehensive reference guide for B2B marketers - and anyone who needs to fine-tune their lead generation within a B2B environment. A grand overview of lead generation best practices in just four pages.
Seven foundational steps your company can take to set up a functional, cost-effective lead scoring strategy, including understanding the fundamentals of lead scoring.
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that first contact to the closed deal.
Qualified leads are hard to get; you can't afford to lose or waste them. 70% of the qualified leads that make it to sales get disqualified or discarded, often because they just aren't ready to buy now.
Experts Matt Heinz, President of Heinz Marketing, and Craig Rosenberg, VP of Sales and Marketing of Focus and The Funnelholic share the eight linear steps to getting started, and making lead scoring work for you.
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
You know that generating more leads from SEO makes sense for your business, but don't you need to be an SEO guru? With the right roadmap, professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads.
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
There's more to leaving a compelling voice mail message than just blurting out your contact info. If you want to inspire prospects to return your call, you need to make your messages sell.
