Data Management/Analytics

Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.

Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.

How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals

Read this white paper, from Interactive Intelligence, on transforming a measurement program into a meaningful program. Follow these eight steps outlined in the white paper to truly create a meaningful measurement program.

Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.

This case study shows how On Demand Verification plays an important role in increasing business and improving efficiencies for Santander.

Consumer phone data is changing every day, from the device to the subscriber which leaves you at risk for violating the TCPA. Neustar Information Services provides you with authoritative phone data to help you mitigate risk and increase efficiency.

Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.

Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.

All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.

This guide is designed to help major brand marketers gain an understanding of the fundamentals of genuine cross channel marketing attribution.

Better lead management can be the foundation for enabling sales and proving a return on marketing investment, but it takes more than just a software package to achieve.

Today's technology buyers are hungry for information, and they're searching everywhere online for it. Does yours make the grade?

This white paper outlines three steps B2B companies can take to turn live chat, which has been primarily been used as a support tool, into a lead generation engine for a B2B website.

B2Bs sell to accounts, not individuals, yet traditional web analytics fail to deliver B2Bs the account-based visibility that is critical to online success. These four steps show you how to make your web analytics work for B2B.

It is easy to lose sight of the fact that, on the other side of the reports, the analytics, and the technology, there is a real person having a conversation with your brand.

Publishers today live in a data-driven world. It is no longer enough to simply create content, build audiences, and sell ads.

Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.

On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns.

How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.

There are a wide variety of video platforms available, each offering a plethora of features. How do you decide which features you need and the features you don't need? In this paper you will receive ten tips and suggestions on how to make the correct choice for all of your online video platform needs.

Increasing capacity and capability are the two keys for achieving higher revenue targets in 2012.

Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.

B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.

This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.