Search Marketing

This white paper offers best practices for protecting your brand-and brand engagement-in social media channels.

Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.

Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!

It's a catch-22 we hear over and over: "My manager says to show the value in SEO before he will invest, but I have no resources to invest in SEO to show success." Read this whitepaper to learn to mitigate that catch-22 and still capture the investment from management, by using the following 3-step strategy: 1. Set expectations about SEO with managers 2. Define the size of the natural search market opportunity 3. Execute on your SEO to show results

A leading online sports apparel retailer leveraged Conductor Searchlight to grow the number of transactions from natural search by more than 70% and natural search revenue by more than 60%

Due to the technical nature of the SEO industry and its relative immaturity compared to other technologically advanced marketing disciplines, many SEOs still spend a significant percentage of their time on manual tasks. Conductor analyzed the day-to-day life of an SEO professional, determined the tasks that could be automated, and quantified the resulting increase in productivity by using SEO technology. Download this research paper to learn how new technology can tremendously increase an SEO marketer’s output.

Many times, SEOs are too focused on the performance of their own keywords that they barely monitor their competitors’ rankings. However, when done right, incorporating competitor analysis into your SEO strategy can drastically increase your company’s natural search performance. Download this guide, to walk through the 4 steps to a successful competitor analysis: •Performing a Basic Competitor Analysis •Discovering Unknown Competitors •Identifying Competitors by Product Line •Building an SEO Strategy from Competitor Analysis

It’s no secret that natural search is now one of the most promising customer acquisition channels for organizations. Yet, it's often hard to develop a strategy from scratch. In this how-to guide, we'll walk you through every step of the process to getting your SEO program set up, including: •Making the case for natural search •Getting buy-in from managers •Starting to measure ROI from SEO Download this how-to guide to build a successful strategy, whether you're starting from scratch or have had a program in place for years.

SEO is increasingly maturing in the organization and with increased resources, budget and technology adoption occurring in the last year, expectations are that it will grow even further in 2013. Search’s influence in the organization has grown to such an extent that search is now found second most commonly in its own separate department, something unheard of only a few short years ago. Check out this whitepaper to learn how leveraging SEO technology can grow your organization’s online market share in 2013.

When it comes to producing collateral and other assets, marketing has been stuck in the past.

New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results

When it comes to producing collateral and other assets, marketing has been stuck in the past.

New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results

Christmas shopping on the Internet has come of age. In fact, 2011 was its debutante year. Last year, consumers embraced e-commerce with enthusiasm, and retailers reaped the rewards. Here's our recap of 2011 along with some predictions for 2012.

In the Kenshoo 2012 best practices tip sheet for the US, we explore the numbers for the holiday season including advertising, search engine advertising, impressions, clicks and much more.

With nearly 200 stores throughout the US, Meijer has evolved to over more than just groceries, stocking a range of items including apparel, electronics, and more. Read this case study to learn how Kenshoo's platform helped Meijer grow.

The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.

As we approach planning season for 2013, it is important for marketers to understand the constant state of innovation in advertising today and how it fits into their established marketing goals.

In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.

TicketsNow knew that building an engaged fan base on Facebook would drive revenue for its business. Per a SocialCode survey from November 2011, Facebook fans are 291 percent more likely to engage and convert with a brand than non-fans. The challenge for TicketsNow was how to generate new fans in a targeted, efficient, and cost-effective manner.

Find out how organizations can use social approaches to create meaningful business value. This report is based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations.

Learn some simple ways to start assessing your digital presence.

Are you looking for ways to improve the return on your digital marketing campaigns and drive more revenue?

Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making making marketing challenging. Learn more about the decision to match the right message to customer.

This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.