Reputation Monitoring

Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.

To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.

In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.

This white paper examines the role social media can play in presenting a more strategic view of customer data.

Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.

In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty.

This report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.

Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.

Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.

High-tech marketers have a specific set of challenges which include driving high volumes of leads through thought leadership, complex sales cycles and a number of decision makers. Learn how to see exactly when a lead is ready with Silverpop.

Companies are collecting a ton of information about buyers and their behaviors, but too many aren’t using it effectively, and driving revenue.

Information is power. The more information that we have, the better decisions we are able to make. This is true in business, academics, and science. We believe in making sophisticated research simple.

Many companies invest a great deal of money in optimizing their eCommerce shops. How can Product Information Management (PIM) system contribute to company's success? Read on to find out more.

Find out more about PIM 360-degrees Now!

This white paper provides insight on how PIM is changing process and offers 6 key factors on how to succeed in implementation and change management.

In this white paper you'll find just what you need to know in order to build a strategy to optimize your conversion rate!

Find out why companies that are planning a mobile commerce strategy should use a product information or PIM system to enable this channel and how you can make the most of it.

This white paper takes a look at First Movers, those who believe in social commerce and hope to discover what significance Product Information Management (PIM) has in this context.

Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!

Today, many companies do not have a consistent and transparent process established in their Product Information Supply Chain. In this white paper you will find out just what exactly PIM 360° means and how it relates to your business.

This Deep Dive analyst report from Gleanster Research explores how the notion of synchronization not only allows companies to achieve their desired business objectives in multi-channel customer service, but also gives customers a reason to celebrate. It discusses the core technology enablers as well as the key business processes required to achieve cross-channel customer service.

It goes against every instinct, but displaying negative reviews on your website helps sales online and offline. And that's not all. Bad reviews can also increase customer loyalty and life-time value, provide unbeatable business insight and help you win back unhappy customers

How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.

In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.

Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals