Market Research

Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.

Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.

To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.

Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.

In this webcast, Chris Martellotti explains why real-time buyers should consider shifting their focus from cost per impression to a more conversion focused metric. And subsequently, why some should explore changing their fundamental unit of pricing from CPM to cost per action (CPA).

With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity.

Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.

Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.

All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.

High-tech marketers have a specific set of challenges which include driving high volumes of leads through thought leadership, complex sales cycles and a number of decision makers. Learn how to see exactly when a lead is ready with Silverpop.

In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. Download this Gartner report to learn more.

Today's technology buyers are hungry for information, and they're searching everywhere online for it. Does yours make the grade?

A speedy but comprehensive reference guide for B2B marketers - and anyone who needs to fine-tune their lead generation within a B2B environment. A grand overview of lead generation best practices in just four pages.

While most marketing channels have standardized methods for calculating ROI or value, other channels, like social media, can be harder to quantify. We compiled this report to help you better understand how social media delivers on real business objectives, and how to get the most value, and highest ROI, from your social marketing efforts. Download to learn more.

The marketing industry has always touted the importance of identifying and engaging a brand's most influential fans. These are the fans that not only advocateon behalf of your brand, but whose recommendations are also weighty enough to get friends and family to take action. How valuable is this type of fan, however? Can we quantify their impact?

Marketers accept that social media is now a fundamental part of brand building, but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.

Experian® and Moody's Analytics® just released their quarterly report on small businesses and the results provided deep insight into the future of the U.S. economy. To understand how your business may be impacted, download the full report for free today!

On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns.

In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways. Discover 10 of the top capabilities you should be considering for your website.

This Deep Dive analyst report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.

View this brief video to discover how customer analytics provides unique insights on an individual customer level that can help prevent high-value customers from leaving and sell additional services to current customers.

The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.

Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.

Acquiring addresses is as essential as creating a targeted message. Learn where the best places are to start and how you can continue to grow strong lists over time. Download this whitepaper to learn more.

Transactional messages are the most opened among message types. Find out the keys that will let you take advantage of this and drive more revenue from your transactional messages.