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Read this latest Gartner report to learn key trends in the Web Content Management (WCM) market for 2012, Adobe's core strengths in the WCM space and Why Gartner rates Adobe as a market leader in web content management.
Published By: SiteSpect
Published Date: Jun 15, 2012
Optimizing the online customer experience is key to achieving your marketing goals. Download this new SiteSpect ebook to learn how testing and targeting technology can help you discover what works and what doesn't on your website.
The What, Why & How of CRM Integration
This report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.
Published By: YouSendIt
Published Date: Mar 07, 2012
This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.
As the global leader for on-demand software for real-time reputation management, MediaVantage provides complete visibility into global reputation. It enables communicators to securely align team members, plan the synchronized delivery of messages, and engage with stakeholders through traditional and social media channels.
This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
Discover a new way of looking at SEO by focusing on prioritization, content development and analytics to lead to Search Engine Success. Learn how managing your interactive portfolio and measuring analytics can increase your ROI.
Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find:
An overview of content marketing strategies and solutions
Keys to content development success
Must-haves for content
Published By: Zuberance
Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.
om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.
Published By: Gleanster
Published Date: Jan 18, 2012
This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.
Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.
Published By: Tealium
Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
Conversion is good and abandonment is bad, right? Maybe not. After completing a study on 600,000 conversion cases, the SeeWhy Conversion Academy research team found three common abandonment behaviors that can predict the likelihood of a purchase and help improve overall conversions.