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Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of it’s digital media services revenue growth to Turn.
Published By: MarkMonitor®
Published Date: Apr 25, 2013
Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!
People consume marketing messages at an alarming rate - almost 3,000 messages and ads per day. We also filter most of that. Read this whitepaper to learn how to find the right channels for your kick-ass marketing strategy and win.
In this white paper, you will learn about emerging HCM marketing segments and how market share is the most important objective of any marketing strategy.
Published By: Bazaarvoice
Published Date: Jan 24, 2013
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
In this webinar, Rebecca Bley will be presenting on finding actionable insight generated around media buzz. With everyone giving their own opinions on the internet, often unfiltered, when does negative feedback become positive feedback? Watch now.
In this webinar, Jehan Hamedi will discuss using social media to reveal consumer shopping expectations. Also, Jehan will be comparing two different campaigns that were similar in tactic but generated very different results. Click to watch now.
With several major retail clients, the growing popularity of consumer "show rooming" piqued our interest at Crimson Hexagon. We were curious: how can we leverage online consumer opinion to address this major industry wide challenge?
Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. Read to learn about the Four C's of Social Media.
In this paper, we introduce the essential components of online opinion monitoring and illustrate the benefits of each aspect. As we hear from analysts and customers, understanding the conversation allows you to view public opinion on brands.
Political humor and political memes have represented a significant portion of political engagement on Twitter throughout the 2012 presidential campaign. This white paper analyzes how satire has propagate political messages.
The numbers are staggering. The roar is deafening. The number of us speaking, and the noise we're making on social media, has taken on a scope that escapes accurate projections. Learn how brands are using social media data to make decisions.
Published By: Quantcast
Published Date: Nov 27, 2012
This white paper describes how RTB has changed the world of online advertising, and how media buying must evolve to take advantage of the huge opportunities presented by this revolution.
Published By: Quantcast
Published Date: Nov 27, 2012
In this webcast, Chris Martellotti explains why real-time buyers should consider shifting their focus from cost per impression to a more conversion focused metric. And subsequently, why some should explore changing their fundamental unit of pricing from CPM to cost per action (CPA).
Published By: Quantcast
Published Date: Aug 30, 2012
The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
