Social Media Marketing

Your social media presence helps you engage consumers and stay in tune with the market. But it also paves the way for brand impersonators, counterfeiters and scammers to exploit your brand. Download this informative white paper to understand the benefits of incorporating a brand protection component into your social media program. Learn practical, proven steps you can take to complete your social media strategy–and preserve brand health and customer trust.

This white paper offers best practices for protecting your brand-and brand engagement-in social media channels.

Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.

Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!

How the latest social business solutions can help you get new hires selling more, faster.

Dive into the world of social business; explore the key to customer success, support effectiveness, and cost savings by unleashing the power of social technology with Jive’s Customer Service Solution.

It’s time to revolutionize marketing team productivity with social business technology. Learn how extended team collaboration simplifies and accelerates marketing activities enabling teams to succeed and companies to thrive.

Pull ahead of your competition by learning best practices for incorporating social and mobile technologies. This white paper will explore how you can close more deals and save hours each week by taking advantage of these new technologies.

A new age of the social customer has arrived. This eBook examines how some of today’s most successful reps approach social sales.

Social Sales ebook: a prerequisite to #winning. Find out which profile wins the most deals and how all your sales reps can be more successful.

CRM Market Evaluation by Nucleus Research. Get the CRM Technology Value Matrix that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business.

Get the Nucleus sResearch survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.

Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.

What can Salesforce do for you? This ebook is a great first step to your answer. Download it now and get a taste of the world's #1 sales, service, and marketing app. Download now.

In this whitepaper you'll learn how to optimize your online marketing through best practices and other useful information.

Learn some simple ways to start assessing your digital presence.

As the technologies and business practices surrounding Social, Mobile and BPM mature, IT and business stakeholders are discovering new ways to collaborate and engage customers via dynamic business processes that address several business imperatives.

Erik Qualman of Socialnomics offers a four-phase strategy to help organizations deliver greater insight and value from their efforts in social media.

Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.

This guide is designed to help major brand marketers gain an understanding of the fundamentals of genuine cross channel marketing attribution.

By 2017, Millennials - currently in their mid-teens to mid-30s - will have more spending power than any generation. And they're the proxy for all consumers, so capturing them helps you capture everyone else, too.

Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.

The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.

While most marketing channels have standardized methods for calculating ROI or value, other channels, like social media, can be harder to quantify. We compiled this report to help you better understand how social media delivers on real business objectives, and how to get the most value, and highest ROI, from your social marketing efforts. Download to learn more.

The marketing industry has always touted the importance of identifying and engaging a brand's most influential fans. These are the fans that not only advocateon behalf of your brand, but whose recommendations are also weighty enough to get friends and family to take action. How valuable is this type of fan, however? Can we quantify their impact?