Mobile Marketing

How much will it cost to build that iPad app for your sales team? Can an off-the-shelf solution work? What are the tradeoffs and risk of these options? Learn the answers to these questions and more.

Pull ahead of your competition by learning best practices for incorporating social and mobile technologies. This white paper will explore how you can close more deals and save hours each week by taking advantage of these new technologies.

CRM Market Evaluation by Nucleus Research. Get the CRM Technology Value Matrix that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business.

Get the Nucleus sResearch survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.

In this whitepaper you'll learn how to optimize your online marketing through best practices and other useful information.

Learn some simple ways to start assessing your digital presence.

As the technologies and business practices surrounding Social, Mobile and BPM mature, IT and business stakeholders are discovering new ways to collaborate and engage customers via dynamic business processes that address several business imperatives.

Have you tried voice broadcasting? It’s an automated phone call that’s an effective alternative to email. Marketing and Sales use voice broadcasts for appointment reminders, event promotion, customer surveys, and more. Learn more in this white paper.

This guide is designed to help major brand marketers gain an understanding of the fundamentals of genuine cross channel marketing attribution.

Get a great understanding of the RTB media opportunity for your brand, and what to look for in a DSP solution.

By 2017, Millennials - currently in their mid-teens to mid-30s - will have more spending power than any generation. And they're the proxy for all consumers, so capturing them helps you capture everyone else, too.

Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.

The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.

Univision achieves cross-platform content parity and a stellar mobile user experience by utilizing over 100 integration points to deliver its content across 90+ unique mobile sites, making it the most comprehensive Hispanic mobile portal.

Did you know that most companies underutilize services that can improve the performance of Web and mobile architectures, focusing mistakenly on more costly and complex solutions?

As competition increases, financial institutions need to enhance the overall mobile banking experience to stay relevant and better meet customers' demands and constantly changing needs.

How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.

This Deep Dive analyst report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.

Almost 80% of consumers now use their phones to help them shop. Download Reevoo's best practice guide to combining mobile and social to find out how to maximise your m-commerce results.

In order to capitalize on the mobile boom, retailers need to find compelling ways to integrate mobile app technology into the shopping and purchase processes.

Transform your customer relationships by understanding how to create a world-class mobile app experience that will keep users coming back for more. Download the white paper to learn the 4 steps to driving customer loyalty today.

Find out about two of the hottest topics surrounding mobile app development right now-social media and HTML5. Educate yourself on the backend of mobile app strategy and use your knowledge to stay in front of the competition.

Make sure you know how to stand out among the growing number of available apps by thinking strategically before you join the mobile revolution. Download the white paper to learn the 4 keys to success today.

People are increasingly using smartphones for researching, social networking and "checking in" on Foursquare. Learn how you can tap the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.

How can marketers navigate the world of social media and harness the power of social networking to further their goals? Get insights from four industry experts on what social marketing trends are emerging and how you can make the most of it all.