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Published By: Marketo
Published Date: Apr 23, 2013
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Published By: Marketo
Published Date: Nov 04, 2011
Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equippedto manage lead flow and process leads more efficiently.
Published By: Introhive
Published Date: Jun 04, 2013
Our research shows that if one thing hasn’t changed in sales, it’s the importance of relationships. Through our study and various insights throughout this eBook you will be better understand how to navigate your sales efforts in the modern age.
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
Work.com is the Sales Performance Management solution from Salesforce.com. Work.com helps sales organizations drive sales performance with real-time feedback, coaching, and shared goal setting. Salesforce Work.com drives constancy and reinforces winning behaviors on sales teams. Reps are more motivated. Onboarding time is reduced, and forecasting is more consistent. Sales output from each rep is increased through real-time coaching. Salesforce Work.com compliments the world class capabilities of Salesforce's Sales Cloud CRM solution.
Published By: Neustar
Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
As the technologies and business practices surrounding Social, Mobile and BPM mature, IT and business stakeholders are discovering new ways to collaborate and engage customers via dynamic business processes that address several business imperatives.
Have you tried voice broadcasting? It’s an automated phone call that’s an effective alternative to email. Marketing and Sales use voice broadcasts for appointment reminders, event promotion, customer surveys, and more. Learn more in this white paper.
This comprehensive 30pg benchmark report explores how companies are implementing and augmenting CRM/SFA platforms with lead management and sales automation capabilities to maximize the value of CRM investments.
Published By: LiveOps
Published Date: Jun 29, 2012
While Customer Service and Contact Centers have always been important to a business' ability to handle customer questions, resolve problems and deal with issues, the adoption of social media by Customer Service positions them as the unique driver of the Social Enterprise.