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CPM stands for Cost Per Mille or cost ‰. In Latin mille means thousand, therefore, CPM means cost per thousand. CPM is a commonly used measurement in advertising. Radio, television, newspaper, magazine and online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers (CPM).

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Search Engine Marketing and Online Display Advertising Integration Study

By : iProspect

Published Date: Nov 17, 2009

In January 2009, iProspect commissioned Forrester Consulting to develop and field a survey about Internet user behavior in regard to online display advertising and search engine marketing. The initiative had three objectives: To uncover the extent to which Internet users perform searches after exposure to online display advertising; to reveal if an opportunity exists to leverage search engine marketing to capture the demand created by display advertising; and to discover if a relationship exists between the two channels that affords marketers the opportunity to boost the efficacy of both.
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Search Ads + Banner Ads: A Powerful One-Two Punch

By : AdReady

Published Date: Aug 27, 2009

This white paper summarizes recent studies that demonstrate the value of online display advertising, and how search and display advertising used together can drive sales more effectively than either channel by itself.
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The Infinitely Complex Online Sale

By : [x+1]

Published Date: Jan 24, 2007

Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.
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