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Lead Generation

Lead Generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors. Lead Generation is frequently seen in the financial world. This would manifest itself as companies calling up on behalf of banks and loan institutions, gaining a commission on the leads they generate (pay-per-lead) or the sales made (pay-per sale) or a combination thereof.

Results 1 - 25 of 91 matches Sort Results By : Published Date | Title | Company name
The Cyclic Nature of Online Marketing Tools
By : AcquireWeb Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
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AcquireWeb
10 Tips for Webinar Invitations
By : Act-On Published Date: Nov 12, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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Act-On
Solutions to the Demise of Directory Assistance Data
By : Amacai Published Date: Oct 03, 2008
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.
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Amacai
Managing Your Contacts: The Business of Personal Relationships
By : BatchBlue Software Published Date: Mar 27, 2009
Every small business has some system for organizing and documenting its relationships. If that system is no longer working, or could be improved upon, a new contact management system is in order. This Blue Paper will help small business owners research, select and implement the system that will work effectively for them.
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BatchBlue Software
Growing Your List Organically
By : Bronto Published Date: Jun 30, 2008
You've crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.
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Bronto
Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline
By : Bulldog Solutions Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
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Bulldog Solutions
Three Steps to Developing Effective Calls to Action
By : Bulldog Solutions Published Date: Jul 20, 2009
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
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Bulldog Solutions
Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas
By : Bulldog Solutions Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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Bulldog Solutions
Improving Lead Quality in B2B Search Marketing
By : Business.com Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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Business.com
10 Tips to Improving Your Search Marketing ROI: BtoB Search Guide
By : Business.com Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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Business.com
Unlocking the B2B Web Analytics 'Black Box'
By : Business.com Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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Business.com
Increasing Email Deliverability: Getting Email to the Inbox
By : Campaigner Published Date: Jan 09, 2007
Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
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Campaigner
How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers
By : CDI Published Date: Feb 10, 2009
White paper or Webinar?  Free trial or sweepstakes?  Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.
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CDI
Guide to evaluating, implementing & deploying content management systems
By : CrownPeak Published Date: Jun 30, 2009
Congratulations you've decided to embark on the journey to implement a content management system (CMS) for your Web site. This document assumes that you have already built the business case for purchasing a CMS and has been signed off on by the appropriate stakeholders. Learn more today!
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CrownPeak
Which CMS Is Right For Me? A guide to evaluating the various CMS options
By : CrownPeak Published Date: Jun 30, 2009
The content management market has exploded in size in recent years with the availability of platforms like Open Source and SaaS giving way to scores of solutions in a variety of sizes and complexities. While companies are spoiled for choice, the unprecedented volume of solutions makes selecting the right content management system (CMS) for an organization an increasingly difficult task. Learn more today!
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CrownPeak
Lead Generation & Marketing Automation: Step-by-Step Guide with Practical Templates & Tools
By : Demand Metric Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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Demand Metric
ListGrabber: Tool to Capture Contact Lists/Leads from free lead sources on the Internet
By : eGrabber Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
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eGrabber
Lead Generation Webinar-on-Demand - Lead Generation for the Complex Sale
By : eMedia Published Date: Oct 27, 2009
You can probably name a number of ways to generate leads for your organization. Here's the catch - some produce high-quality, high-value opportunities and some are just dead ends. In this economy no single tactic is going get the job done, particularly in a complex sale.
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eMedia
The 57-Point Checklist to Hiring the Right PPC Management Agency
By : Engine Ready Published Date: Apr 30, 2009
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs?  With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
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Engine Ready
How Does Your Marketing Fit in the Customer Lifecycle?
By : eROI Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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eROI
How to maximize conversions for digital campaigns at minimal cost
By : Eyeblaster, Inc. Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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Eyeblaster, Inc.
Technology Lead Generation The Way You Want It
By : Find White Papers Published Date: May 07, 2008
Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.
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Find White Papers
How to Acquire Satisfied and Loyal Online Customers
By : ForeSee Results Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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ForeSee Results
Improve Lead Generation and Clean up Your Pipeline
By : Genius Inc Published Date: Nov 20, 2008
Brought to you by Genius.com, the result of surveying over 2000 sales and marketing professionals, this whitepaper includes metrics on lead quality, lead quantity, opportunity prioritization, as well as key steps for improving your numbers.
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Genius Inc
Sales 2.0 - Faster Sales in a Slower Economy
By : Genius Inc Published Date: Nov 20, 2008
As the U.S. economy grows more uncertain, it is easy to be pessimistic. But there are plenty of opportunities. Companies in many sectors are still buying strongly. And fortunately there are tools out there that will help you find those companies and close deals. Sales 2.0 is about harnessing and leveraging the Internet to sell more, faster.
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Genius Inc
 
Results 1 - 25 of 91 matches Sort Results By : Published Date | Title | Company name
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