CRM & Customer Care

Watch this demo and learn how to use GoldMine to help you manage your most precious asset, your business relationships--now on the iPad and iPhone

This case study shows how On Demand Verification plays an important role in increasing business and improving efficiencies for Santander.

Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.

All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.

Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.

Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.

What can Salesforce do for you? This ebook is a great first step to your answer. Download it now and get a taste of the world's #1 sales, service, and marketing app. Download now.

Social Business represents a fundamental shift in how businesses communicate. Don’t be the last to adopt the biggest innovation in corporate communication since email.

In this whitepaper you'll learn how to optimize your online marketing through best practices and other useful information.

Learn some simple ways to start assessing your digital presence.

As the technologies and business practices surrounding Social, Mobile and BPM mature, IT and business stakeholders are discovering new ways to collaborate and engage customers via dynamic business processes that address several business imperatives.

Phone leads are often the most valuable to sales. But most marketers don’t know how they generate calls. Learn how to get started with call tracking with this guide. It shares tips and best practices for tracking phone leads to their source.

How often do prospects fill out a form on your site, but lose interest by the time your sales team responds? A sale is 22 times more likely to happen when you make contact within 5 minutes. Learn how to respond instantly to web leads in this guide.

Have you tried voice broadcasting? It’s an automated phone call that’s an effective alternative to email. Marketing and Sales use voice broadcasts for appointment reminders, event promotion, customer surveys, and more. Learn more in this white paper.

Shazam, the world’s leading mobile discovery service, wanted to leverage email to build on its in-app experience, increase user retention and deliver personalized content that drives revenue.

High-tech marketers have a specific set of challenges which include driving high volumes of leads through thought leadership, complex sales cycles and a number of decision makers. Learn how to see exactly when a lead is ready with Silverpop.

Companies are collecting a ton of information about buyers and their behaviors, but too many aren’t using it effectively, and driving revenue.

A scoring model that helps both quickly identify who is ready to buy and when can make all the difference when it comes to nurture campaigns and ultimately, ROI.

Are you looking for ways to improve the return on your digital marketing campaigns and drive more revenue?

Oracle Fusion Customer Relationship Management (CRM), a component of the Oracle Fusion Applications suite, sets a new standard for CRM in sales performance management, enterprise integration, and business flexibility.

While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.

Email marketing has grown in popularity because it produces results. While in the late 90’s and into 2000, email marketing was new. The accessibility of email now means that marketers must work hard to cut through the clutter.

Gander Mountain may only have launched their e-commerce site a few years ago, but they are proving to be a quick study in online marketing.

This white paper will step through each phase of the customer lifecycle, outlining consumer behavior along the way and identifying revenue-generating programs that you can implement.

Email marketing has been the workhorse of online marketing for a while, but finding the right long-term partner continues to elude many retailers.