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Seven Top Tools for Social Media Monitoring: A Benchmark Study |
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Learn how to tap powerful real-time brand conversations taking place in social media by investing in the proper tool to aggregate and share the data across your organization. Download this Webinar for a standards-based benchmarking review of the top social media monitoring tools and practical knowledge that will equip you to make a business case for the single best social media investment.
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Five Ways to Optimize Your Cross-Channel Media Mix: an Analysis of Options |
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One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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Three Ways to Make Online Advertising Work Harder through Advanced Tactics |
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Download this Webinar to learn about new approaches to online advertising to drive stronger business results with your existing budget. Join White Horse media strategists to examine three advanced tactics in detail: the use of sequential advertising to tell an evolving brand story, ways to increase relevance through behavioral targeting, and how to make traditional display advertising work harder through social media integration. The Webinar provides a set of best practices and relevant case studies for each tactic.
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How to Manage Brand in Social Media Using HubSpot |
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Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
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How to Use Facebook for Business |
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Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers - even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
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The Surest Path to Social Publishing |
| By : Acquia |
Published Date: Aug 03, 2009 |
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Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
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The Mobile Advertising Opportunity: 10 Times Better Results than Online |
| By : AdMob |
Published Date: Jul 20, 2009 |
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Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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Save time. Lower costs. Using Web conferences. |
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The economic crisis has ushered in stormy days. Sales have collapsed, production lines are idled, and employees are being laid off. There is no doubt about it: companies must find ways to save money.
Business travel is one area where they are cutting back. The November 2008 issue of the German business travel magazine DMM reported on a survey conducted by the National Business Travel Association in the United States. Three-quarters of travel managers who participated in the survey agreed that video and Web conferences are increasingly replacing business travel because of its potential to save money.
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Online meetings as alternative to business travel |
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Business travel is coming under closer scrutiny: In Germany alone, companies spend
approximately 50 billion euros on business travel every year.
To partially offset this expense, many companies are replacing business trips with online
meetings. With this technology, customers and partners are able to communicate with images and audio over the Internet, while special presentation functions reinforce the personal aspects of a meeting. Software licenses, Webcams, and headsets are worth the investments. Companies that use Web meetings discover new methods of collaboration and reduce their own output of greenhouse gases.
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5 Tips for Advanced B2B Business Blogging |
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B2B Business Blogging TipsYou've launched a business blog and you're ready to take the next step. How do you promote your blog to increase subscribers? What do you write about and how do you brainstorm new blog post ideas? This webinar will cover tips on how to turn your blog into a powerful tool for your business, helping you engage customers in a conversation while also improving your search engine rankings
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How to Demonstrate the Value of Social Media to Your Boss |
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You get it. You love it. But now you're in the position of asking for budget or permission or both to cover your social media implementation plans. You want to make sure the boss knows that other companies have done it successfully, that the learning curve is brief, that the tools are inexpensive, and that this isn't a terrible resource suck (or if it is, just how does that work?). Attend this free webinar to learn how to convince your boss the value of social media and how to implement it for your business.
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How to Generate Leads for Small Business |
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Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. This free webinar will cover all the basics of search engine optimization, business blogging, social media marketing, and more to get found by more prospects and generate leads online for your business.
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How to Use Social Media to Attract More Customers |
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Businesses now have the power to leverage the Internet - search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
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Marketing in a Recession |
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In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.
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Measuring Inbound Marketing 101 |
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You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their on-going campaign efforts. This includes understanding key business, website, search engine optimization, blogging, social media, and paid campaign metrics, and most importantly, learning how to draw insights from this new wealth of information.
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How to Do a Website Redesign for Lead Generation and Marketing Results |
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A business' website is probably their most important asset, and year-round companies are embarking on website redesign projects to "improve" their websites. However, in order to get the most out of a website redesign, companies must construct their website in the context of a larger internet marketing strategy. View this free video presentation to learn how to do a website redesign to maximize your marketing and lead generation results.
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Webcast - Create Marketing Content with Impact by Integrating 3D Product Images |
| By : EMC |
Published Date: May 04, 2009 |
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During this recorded webcast, you'll find out how organizations are combining 3D and 2D into their brand centers and creating new ways to engage their customers. You'll learn how CGI saves money and maximizes the reuse of CAD assets and CGI artwork for a variety of emerging media. And, you'll see a product demonstration, showing the impact 3D images can have on your marketing programs. Learn more today!
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How Webinars can help you attain greater success |
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The Internet is the driving force behind globalisation and the increasing speed with which business deals come to fruition around the world. So it is no surprise that more and more corporations are relying on the Web to support their sales activities, reduce costs, improve productivity, and communicate more efficiently. Of course, personal contact remains a major criterion for encouraging purchase decisions and increasing customer loyalty - but this often comes at a high cost in terms of time and money.
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ConocoPhillips: Electronic News You Can Use |
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ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
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Leveraging Real-Time Web Collaboration - Improve Your Sales Process |
| By : WebEx. |
Published Date: Apr 03, 2009 |
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Sales organizations are always looking for ways to boost the performance of their sales teams by making them more effective in the sales process. Recent advances in Internet infrastructure technology and maturity of technologies supporting collaboration over the Internet have resulted in new methods for sales organizations to interact with their customers, collaborate with sales team members, and develop better visibility into their sales pipeline. Today, sales organizations are increasingly embracing real-time Web collaboration tools or Web Meetings to complement their sales processes because these tools can greatly enhance sales productivity and reduce costs.
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Results 1 - 25 of 36 matches |
Sort Results By : Published Date | Title | Company name |
Home >
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More Emerging Marketing Topics |
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Online Video Marketing, Monitoring and Measurement, Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention |
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